Use The Cart Is Abandoned Trigger Node In Workflows

The Cart Is Abandoned trigger node begins a workflow when a shopping cart is abandoned.

About this task

Important: This topic only applies to you if you pass either cart or order data from your site into Bronto.

After you have set up Cart Recovery to recognize when a cart has been abandoned, you should configure a workflow to send the contact a message that encourages them to purchase products in the abandoned order. This type of workflow will always start with the Cart Is Abandoned trigger node. The first message you send to a contact in this type of workflow can be transactional and any subsequent emails you might send as part of a series must be transactional.

Cart Is Abandoned Trigger Node

Before you make a cart abandonment workflow, make sure you have created the emails you want the workflow to use when triggered.

To use the Cart Is Abandoned trigger node:

Procedure

  1. Go to Automation > Workflows and click Create New Workflow.
  2. Drag the Cart Is Abandoned node on to the workflow canvas.
  3. Set whether you want previously abandoned carts to be able to enter this workflow:
    1. Click will or will not in the node text.
    2. Select
      • will not to exclude carts that have previously been abandoned.
      • will to allow previously abandoned carts to go through this workflow.
    3. Click Done.
  4. Customize the length of time that you want to have passed since a contact's last order before the contact can enter this workflow:
    1. Click 1 days in the node text.
    2. Select a unit of time from the days list.
    3. Enter the corresponding length of time in the 1 box.
    4. Click Done.

    Sometimes a contact may abandon a cart on one type of device but order the item on another device or have accidentally placed an item in their cart that was recently ordered. Setting up this type of contact filtering allows you to more carefully target your cart abandonment messages so that contacts do not receive redundant or irrelevant emails.

  5. Continue to build your cart abandonment workflow using other filter and trigger nodes.

    For example, you may want to use the Cart Status Filter Node to send contacts down different paths based on the current status of their cart.