Enable Remailing

Remails (also know as remarketing) allow you to send a follow-up email to contacts as a reminder or to persuade them to continue along the conversion process.

About this task

The option to remail is located under the Advanced Options when you schedule a message. By default, the No remails will be sent for this message radio button is selected. When you send a remail, you can choose to either remail the current message or to send a different message.

When you set up a remail for a message, you can only remail one message. If you have more complex needs, we suggest you use a remail workflow instead. For example, if you want to remail customers different messages based on what actions they took, using a workflow is a better choice. For more information, see Build A Remail Add To List Workflow.

Remails are sent out on a per delivery basis. If you choose to send a remail, the approximate delivery time and date for the remail are shown at the bottom of the Remails section.

Remail Delivery Time

To remail a new email message:

Procedure

  1. When scheduling a message, click Show Advanced Options and scroll down to the Remails section.
  2. To
    • Remail the same message, click the Resend this message to those who haven't opened the email after radio button.
    • Remail with a different message, click the Send new message radio button.
  3. If you selected Resend this message to those who haven't opened the email after and want to use a different subject line for the remail
    1. Click the Change subject line to checkbox.
    2. Enter the new subject line in the Change subject line to box.
  4. If you selected Send new message
    1. Click Pick.
    2. Click the message you want to send.
    3. Click Select.
  5. Select the number of days that will pass before the email message is resent using the spin box.

    Make sure to use the box that is associated with the radio button you selected.

  6. Specify the time for the email message to be resent.

    Make sure to use the box that is associated with the radio button you selected.

  7. In the to contacts who menu, select the action that determines when the remail is sent. You can choose:
    • haven't opened to remail contacts who didn't open the first message at all.
    • have opened, but haven't clicked to remail contacts who opened the first message but didn't click any links in the message.
    • have clicked, but haven't converted to remail contacts who have clicked on a link in the email but haven't purchased anything.
  8. Finish the rest of the steps you need to complete to schedule your message.
    The remail settings you set up will be applied when the message is sent.