View All The Contacts On A Segment

Contacts who meet the criteria you defined for your segment are automatically added to it.

About this task

The All Contacts page for a segment contains a table that allows you to view all of the contacts on a particular segment. You can use the search box to quickly locate specific contacts on the segment or sort the table by metrics and status. You can click on an email address to view more detailed information about them.

It is important to note how the use of criteria and rules can affect a contact's segment eligibility.
  • When your segment's Match Type is Match All Rules (default): A contact must meet criteria in every rule in the segment in order to qualify. However, they only need to meet one of the criteria in each rule. So, if your segment has two rules and each of the rules has three criteria, they only need to meet one of the criteria from each rule.
  • When your segment's Match Type is Match Any Rule: The contact must meet all of the criteria in a rule in order to qualify for the segment. If you have multiple rules, they must meet the all of the criteria in one of the rules in order to qualify for the segment. So, if your segment has two rules and each of the rules has three criteria, the contact only needs to meet all three criteria for one of the rules.
If your segment uses order data and the Match Type is Match Any Rule, a contact can only qualify for a segment when all of the criteria are met within a single order. But when your segment uses order data and the Match Type is Match All Rules, they can be added to a segment when they meet the criteria across multiple orders. This is because of how order data is analyzed. When an order must meet all of the criteria for a rule, as soon as the order does not meet a criteria the contact associated with the order is not included.
Warning: The length of time we will keep contact-level sent/opened/clicked/converted reporting data is subject to the data retention policy. For more information on the data retention policy, see Data Retention Policy.
Note: GeoIP data is based on the mode (the value that appears most often) of IP addresses recorded for a contact.

To view all the contacts on a segment:

Procedure

  1. Go to Contacts > Segments.
  2. Click on the name of a segment.
  3. Click View Contacts.
    View Contacts On A Segment

Results

Default Columns

Column Name Description Why It's Useful
Email The email address stored for the contact. An email address is required in order to send emails. In some cases, you may not have an email address and may only have a mobile number or twitter handle.
Status (Email) The current status of the contact.
Tip: For more information on each type of contact status, see Contact Status.

This indicates whether or not you can send marketing emails to them, and the level of engagement you have with them.

Created The date the contact was created.
Modified The last time information or metrics pertaining to the contact were modified. This date lets you keep track of whether or not contacts are still engaged with you.
Open Rate

The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered. DMA/EEC equivalent: Render Rate The calculation does not take into account the send history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a date prior to the start of the report are included in the calculation. For example, a message was sent 100 times a previous day and 100 times on a date within the report range. The message is opened 125 times within the report range. In this case, the Open Rate on the report is 125% because the message was opened more times than it was sent.

The open rate is important because it represents the first level of contact engagement. The open rate lets you see out of all the contacts who received the email you sent, who actually took the time to open it. You can use the open rate to gauge the effectiveness of your from name, from address, and subject line.

Click Rate

The click rate represents the number of unique clicks that were recorded, as compared to the number of unique opens recorded. DMA/EEC equivalent: Click to Open Rate (CTO) The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the start of the report are included in the calculation. For example, a contact may have opened a message on a previous day, but clicked on the message on a day within the report range.

The click rate is important because it represents the second level of contact engagement. The click rate gives you an indication of how effective the email you sent was at getting contacts to click the links contained therein. The click rate can also give you an idea of how effective the placement and design of your calls to action are.

Message Format (Email) The email message format preferred by the contact (HTML or Text). It is important to know which type of email message your contacts prefer to receive, as this can affect the design of your email messages. For example, you wouldn't want to send an email message with a lot of images to a contact who prefers text only emails.

Hidden Columns

The table below describes columns which are not shown by default.

Tip: For more information on showing additional columns, see Hide or Show Columns In A Table.
Column Name Description Why It's Useful
Mobile Number The mobile number stored for the contact. A mobile number is required in order to send SMS messages to a contact. In some cases, you may not have a mobile number for a contact (you may only have an email address or twitter handle).
Tip: You can create segments based on mobile numbers stored in your account. For more information on how to create segments based on mobile numbers, see Create A Segment Based On Contact Mobile Numbers.
API ID The contact's API ID. This information is useful if you are searching for a specific contact based on their API ID.
Facebook Whether or not the contact's Facebook account is connected. A mobile number is required in order to send SMS messages to a contact. In some cases, you may not have a mobile number for a contact (you may only have an email address or twitter handle).
Twitter Whether or not a Twitter handle is stored for the contact. Storing a person's Twitter handle opens up the possibility for another channel of communication.
Last Delivery Date The last date a delivery was sent to the contact.
Note: This column is hidden by default. For more information on showing and hiding columns, see Hide or Show Columns In A Table.
Tip: You can create segments based on the last date a delivery was sent to a contact. For more information on creating a segment based on the last date a delivery was sent to a contact, see Create A Segment Based On The Last Date A Delivery Was Sent To A Contact.
Last Open Date The last date an open was recorded for the contact.
Note: This column is hidden by default. For more information on showing and hiding columns, see Hide or Show Columns In A Table.
Tip: You can create segments based on the last date a click was recorded for a contact. For more information on creating a segment based on the last date a click was recorded for a contact, see Create A Segment Based On The Last Date A Click Was Recorded For A Contact.
Last Click Date The last date a click was recorded for the contact.
Note: This column is hidden by default. For more information on showing and hiding columns, see Hide or Show Columns In A Table.
Tip: You can create segments based on the last date an open was recorded for a contact. For more information on creating a segment based on the last date an open was recorded for a contact, see Create A Segment Based On The Last Date An Open Was Recorded For A Contact.
Last Unsubscribe Date The last time the contact unsubscribed from receiving marketing emails from you. If the contact is still unsubscribed, the Status column will display Unsubscribed for that contact.
Tip: You can create a segment based on the last date a contact unsubscribed. For more information on creating a segment based on the last date a contact unsubscribed, see Create A Segment Based On The Last Date A Contact Unsubscribed.

Conversions
The conversions metric represents the unique conversions that have been recorded. Conversions track when a contact performs an action as a result of an email you send them, such as making purchases, making donations, or downloading a whitepaper. A unique conversion is only recorded the first time an action from an email is performed. If a contact buys something from you via an email you send them, and then later on purchases something from you via that same email, then only 1 unique conversion is recorded.
Tip: In order to track conversions, you need to set up the Orders Service. For more information on setting up the Orders Service, see Configure Order Settings.

The conversions metric is extremely important because at the end of the day, the reason you send email marketing messages is to compel your contacts to perform an action. Opens may tell you if the subject line is well written, and clicks may tell you how engaging the content is, but conversions tell you if your contacts are actually performing the action that is the goal of your email marketing campaign.

Total Revenue

The total amount of revenue recorded for the contact.

You can use the total revenue metric to find out how much revenue has been recorded for a contact.
Tip: You can create segments based on the total revenue stored for a contact. For more information on creating a segment based on the total revenue recorded for a contact, see Create Segments Based On Contact RFM Metrics.
First Order Date

The date of the first order recorded for the contact.

You can use the first order date to find out when a contact began placing orders with you.
Tip: You can create segments based on the first order date stored for a contact. For more information on creating a segment based on the first order date recorded for a contact, see Create Segments Based On Contact RFM Metrics.
Last Order Date

The date of the last (or most recent) order recorded for the contact.

You can use the last order date to find out the last time a contact placed an order with you
Tip: You can create segments based on the last order date stored for a contact. For more information on creating a segment based on the last order date recorded for a contact, see Create Segments Based On Contact RFM Metrics.
Last Order Total The total amount of the last (or most recent) order recorded for the contact. You can use the last order total to find out the revenue from the last order placed by the contact.
Tip: You can create segments based on the last order total stored for a contact. For more information on creating a segment based on the last order total recorded for a contact, see Create Segments Based On Contact RFM Metrics.
Total Orders

The total number of orders recorded for the contact.

You can use the total orders number to find out how many orders a contact has placed with you.
Tip: You can create segments based on the total orders stored for a contact. For more information on creating a segment based on the total orders recorded for a contact, see Create Segments Based On Contact RFM Metrics.
Total Revenue

The total amount of revenue recorded for the contact.

You can use the total revenue metric to find out how much revenue has been recorded for a contact.
Tip: You can create segments based on the total revenue stored for a contact. For more information on creating a segment based on the total revenue recorded for a contact, see Create Segments Based On Contact RFM Metrics.
Average Order Value The average order value recorded for the contact. You can use the average order value metric to find out the average revenue for orders made by a contact.
Tip: You can create segments based on the average order value stored for a contact. For more information on creating a segment based on the average order value recorded for a contact, see Create Segments Based On Contact RFM Metrics.
GeoIP City

The GeoIP City metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the city where they reside or the location of the most recent open/click. It also does not take into account any city data that might be stored in fields.

Knowing the city of your contacts allows you to send targeted marketing communications based on City.
Tip: You can create segments based on GeoIP City data stored in your account. For more information on how to create segments based on GeoIP City data, see Create A Segment Based On What City Contacts Are Located In.
GeoIP State/Region

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.

Knowing the State/Region of your contacts allows you to send targeted marketing communications based on State/Region.
Tip: You can create segments based on GeoIP State/Region data stored in your account. For more information on how to create segments based on GeoIP State/Region data, see Create A Segment Based On What State Or Region Contacts Are Located In.
GeoIP Zip

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. It does not necessarily indicate the Postal/ZIP code where they reside or the location of the most recent open/click. It also does not take into account any Postal/ZIP code data that might be stored in fields.

Knowing the Postal/ZIP code of your contacts allows you to send targeted marketing communications based on Postal/ZIP code.
Tip: You can create segments based on GeoIP Postal/ZIP code data stored in your account. For more information on how to create segments based on GeoIP Postal/ZIP code data, see Create A Segment Based On What Postal/ZIP Code Contacts Are Located In.
GeoIP Country

The GeoIP Country metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the country where they reside or the location of the most recent open/click. It also does not take into account any country data that might be stored in fields.

Knowing the country of your contacts allows you to send targeted marketing communications based on country.
Tip: You can create segments based on GeoIP Country data stored in your account. For more information on how to create segments based on GeoIP Country data, see Create A Segment Based On What Country Contacts Are Located In.
GeoIP Country Code

The GeoIP Country Code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. Country codes are alphanumeric geographical codes (geocodes) used to represent countries and dependent areas.

Knowing the country code of your contacts allows you to send targeted marketing communications based on the country code stored for contacts in your account.
Tip: You can create segments based on GeoIP Country Code data stored in your account. For more information on how to create segments based on GeoIP Country Code data, see Create A Segment Based On What Country Code Contacts Are Located In.
GeoIP Time Zone

The GeoIP Time Zone metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the time zone where they reside or the location of the most recent open/click.

Knowing the time zone of your contacts allows you to send targeted marketing communications based on the time zone stored for contacts in your account.

Primary Browser

The primary browser metric represents primary browser (Firefox, Chrome, Safari, etc.) used by a contact. This includes mobile and non-mobile browsers.

Knowing which type of browser a contact is using can allow you to make browser specific design decisions in your emails.
Tip: You can create segments based on the primary browser data stored for contacts in your account. For more information on how to create segments based on primary browser data, see Create A Segment Based On The Browser Used By Contacts.
Mobile Browser

The mobile browser metric represents the mobile browser (Safari mobile, Android, Firefox mobile, etc.) used by a contact.

Knowing which type of mobile browser a contact is using can allow you to design decisions in your emails specific to a certain type of mobile browser.
Tip: You can create segments based on the mobile browser data stored for contacts in your account. For more information on how to create segments based on mobile browser data, see Create A Segment Based On The Mobile Browser Used By Contacts.
Primary Email Client

The primary email client metric represents primary email client (Microsoft Outlook, Mozilla Thunderbird, Apple Mail, etc.) used by the contact. This includes mobile and non-mobile email clients.

Knowing which type of email client a contact is using can allow you to design decisions in your emails specific to a certain type of email client.
Tip: You can create segments based on the primary email client data stored for contacts in your account. For more information on how to create segments based on primary email client data, see Create A Segment Based On The Email Client Used By Contacts.
Mobile Email Client

The mobile email client metric represents the mobile email client (Gmail mobile, Yahoo Mail for mobile, etc.) used by a contact.

Knowing which type of mobile email client a contact is using can allow you to design decisions in your emails specific to a certain type of mobile email client.
Tip: You can create segments based on the mobile email client data stored for contacts in your account. For more information on how to create segments based on mobile email client data, see Create A Segment Based On The Mobile Email Client Used By Contacts.
Operating System

The operating system (mobile or desktop) used by a contact (MacOSX, WinXP, Win7, Android, iOS, etc.)

Knowing a contact's operating system can allow you to target your messages based the type of operating system a contact is using.
Tip: You can create segments based on the operating system data stored for contacts in your account. For more information on how to create segments based on operating system data, see Create A Segment Based On The Operating System Used By Contacts.