RFM Field Tags

RFM data field tags allow you to dynamically add RFM data to the body of your message.

You can add RFM data field tags to your message manually using the syntax shown below, or select a specific tag from the Field Tags menu in the WYSIWYG or email message editors.

The following RFM data field tags are supported:

RFM Data Tag Name RFM Data Tag Syntax Description
RFM Total Revenue %%rfm_total_revenue%%

The Total Revenue metric represents the total amount of revenue tracked. It is a sum of the Email Revenue and Other Revenue metrics.

RFM Average Order Value %%rfm_average_revenue%% The Average Order Revenue metric represents the average amount of revenue recorded for the contact when they place an order.
RFM Last Order Total %%rfm_last_order_revenue%% The Last Order Total represents the amount of revenue recorded for the most recent order.
RFM First Order Date %%rfm_oldest_order_date%% The First Order Date represents the date of the first order recorded for the contact.
RFM Last Order Date %%rfm_newest_order_date%% The Last Order Date represents the date of the most recent order recorded for the contact.
RFM Total Orders %%rfm_order_count%%

The Total Orders metric represents the total number of orders tracked in your account. It is a sum of the Email Orders and Other Orders metrics.

Tip: For more information on viewing per contact RFM data, see Contact Details Order Data.