View Metrics About A Twitter Message

The grey bar at the top of the Twitter Message Overview page lets you view the high-level metrics for the Twitter message. Each metric shown is described below:

Overview       Metrics For A Twitter Message
Metric Description Why It's Useful
Replies (Twitter)

The Twitter replies metric represents the total number of times users on Twitter replied to a post you made to Twitter. A Twitter user can choose to reply directly to your account via a Twitter post they receive from you by clicking Reply in Twitter.

The Twitter replies metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter replies, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to reply to a post.

Retweets (Twitter)

The Twitter retweets metric represents the total number of times a Twitter post is retweeted. When a message is posted to Twitter, Twitter users can retweet the post and share it will all of their followers.

The Twitter retweets metric is important because it represents a level of engagement with users on Twitter. If a user on Twitter retweets a Twitter message you posted, this generally means they were interested enough in the content of the post to share it with all of their Twitter followers. Retweets have the potential to expose your Twitter posts to a very large audience in a very short period of time.

Clicks (Twitter)

The Twitter clicks metric represents the total clicks recorded for a Twitter message or post. A click is recorded for a Twitter message or post when a Twitter user clicks a link contained in one of your Twitter posts.

The Twitter clicks metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter clicks, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to click the link(s) contained in the post.