Delivery Group Twitter Metrics

The Twitter section contains overview metrics and a table describing all of the Twitter posts that have been added to the delivery group you are viewing.

Below is a description of each metric shown.

Viewing Twitter Posts In A Delivery Group

Overview Metrics

Metric/Data Description Why It's Useful (Metrics Only)
Replies (Twitter)

The Twitter replies metric represents the total number of times users on Twitter replied to a post you made to Twitter. A Twitter user can choose to reply directly to your account via a Twitter post they receive from you by clicking Reply in Twitter.

The Twitter replies metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter replies, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to reply to a post.

Retweets (Twitter)

The Twitter retweets metric represents the total number of times a Twitter post is retweeted. When a message is posted to Twitter, Twitter users can retweet the post and share it will all of their followers.

The Twitter retweets metric is important because it represents a level of engagement with users on Twitter. If a user on Twitter retweets a Twitter message you posted, this generally means they were interested enough in the content of the post to share it with all of their Twitter followers. Retweets have the potential to expose your Twitter posts to a very large audience in a very short period of time.

Clicks (Twitter)

The Twitter clicks metric represents the total clicks recorded for a Twitter message or post. A click is recorded for a Twitter message or post when a Twitter user clicks a link contained in one of your Twitter posts.

The Twitter clicks metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter clicks, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to click the link(s) contained in the post.

Twitter Posts Table

Metric/Data Description Why It's Useful (Metrics Only)
Message Name The Message Name column displays the name of the Twitter message. N/A
Status
The Status column indicates the state of the delivery or post. Each status is described below:
  • Skipped - The Skipped status represents deliveries that have been canceled or were attempting to send emails in excess of your email allocation.
  • Partially Sent
  • Canceled
  • Successful
N/A
Send Date The send date column contains the actual date and time the delivery was sent or the post was made. If the delivery made use of send time optimization, you may see one or both of the following icons:
  • alt here - For each contact, the Optimize Time of Day option will schedule the delivery so that the email arrives in the contact's inbox at the time of day the contact is most likely to open emails from you. This delivery may appear in your outgoing deliveries for up to 24 hours
  • alt here - For each contact, the Optimize Day of the Week option will schedule an email message to send on the day of the week the contact is most likely to open emails from you. On that day, the email will be sent at the contact's optimal time of day. This delivery may appear in your outgoing deliveries for up to a week
N/A