Delivery Group SMS Metrics

The SMS section contains overview metrics and a table describing all of the SMS deliveries that have been added to the delivery group.

Below is a description of each metric shown.

Viewing SMS Deliveries In A Delivery Group

Overview Metrics

Metric/Data Description Why It's Useful (Metrics Only)
Total Recipients (SMS)

The Total Recipients (SMS) metric represents the total count of recipients who received an SMS message.

SMS Single Recipients + SMS Multi-Part Recipients = SMS Total Recipients

Multi-Part Recipients (SMS)
The Multi-Part Recipients (SMS) metric displays the number of recipients who were sent an SMS message that was split in to multiple parts due to the message content exceeding the 160 character limit. Each message split will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.
Note: SMS messages are limited to 160 characters. If the content of the message exceeds the 160 character limit, the message will be split and sent as multiple messages. SMS messages containing one or more non-GSM characters are limited to 70 characters. If the message contains non-GSM characters, the character limit will change from 160 to 70. If the content of the message exceeds the character limit, the message will be split and sent as multiple messages. Each message will count against your SMS allocation. A bounced SMS message does not count against your SMS allocation.

SMS Total Recipients - SMS Single Recipients = SMS Multi-Part Recipients

Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

SMS Delivered + SMS Undeliverable = SMS Total Sent

Delivered (SMS)

The Delivered (SMS) metric represents the total number of SMS messages that were successfully delivered.

SMS Total Sent - SMS Undeliverable = SMS Delivered

Undeliverable (SMS)

The Undeliverable (SMS) metric represents the number of sent SMS messages that were not delivered.

SMS Total Sent - SMS Delivered = SMS Undeliverable

Incoming (SMS)
The Incoming (SMS) metric represents the total number of times contacts replied to an SMS message you sent them.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies.

The Incoming (SMS) metric is a total of the number of times contacts replied to an SMS message you sent them.

SMS Deliveries Table

Metric/Data Description Why It's Useful (Metrics Only)
Message Name The Message Name column displays the name of the SMS message. N/A
Status
The Status column indicates the state of the delivery or post. Each status is described below:
  • Skipped - The Skipped status represents deliveries that have been canceled or were attempting to send emails in excess of your email allocation.
  • Partially Sent
  • Canceled
  • Successful
N/A
Send Date The send date column contains the actual date and time the delivery was sent or the post was made. If the delivery made use of send time optimization, you may see one or both of the following icons:
  • alt here - For each contact, the Optimize Time of Day option will schedule the delivery so that the email arrives in the contact's inbox at the time of day the contact is most likely to open emails from you. This delivery may appear in your outgoing deliveries for up to 24 hours
  • alt here - For each contact, the Optimize Day of the Week option will schedule an email message to send on the day of the week the contact is most likely to open emails from you. On that day, the email will be sent at the contact's optimal time of day. This delivery may appear in your outgoing deliveries for up to a week
N/A