Bronto Cookies

Bronto uses cookies to collect information about your contacts in order to help you personalize marketing campaigns. In this topic we explain what each cookie is used for, the data that is collected by each cookie, and what the cookie duration is. Any information collected by the cookie that is stored in Bronto is retained based on Bronto's data retention policy for the type of data collected.

Platform Cookies

These are the cookies used by the Bronto platform. The only piece of contact data captured by (some of) these cookies is a contact identifier. This identifier is generated by Bronto and associated with the contact in Bronto's database. It is not a contact's email address or other PII.

These cookies can also collect information related to your account such as the Bronto-generated site identifier and the identifier for the delivery or message that was sent to the contact.

Cookie Indicator Description Data Collected Cookie Duration
bs_t_ Cookie used by multiple tracking functions in Bronto. This cookie is specifically used with accounts that use Order Service. You can check if Order Service is enabled by going to Settings > Platform Settings > Commerce. If Order Service is enabled, you will see the text Status: Order Service is enabled. A contact identifier, your Bronto site identifier, and the delivery identifier 20 years
bs_t_bc_ Session-specific cookie that is used with the super cookie. This cookie tells Bronto whether to attribute the data in the Super Cookie to the current conversion or whether the browser has been closed. When browser is closed; no contact data is collected by the cookie Expires at the end of the session
du_ Encrypted user-specific cookie that stores and is used with direct update. Contact identifier 20 years
tid_ Used to associate a contact and email delivery in conversion reporting.
There are two versions of the TID cookie:
Contact identifier, site identifier, list identifier, segment identifier, delivery identifier, message identifier, and delivery type Configurable
Legacy Conversion Tracking Encrypted String Contains encrypted site ID and is only used when your account using Advanced Conversion Tracking.
Note: If you use Order Service you do not use Advanced Conversion Tracking. You can check if Order Service is enabled by going to Settings > Platform Settings > Commerce. If Order Service is enabled, you will see the text Status: Order Service is enabled.
Site identifier 20 years

Bronto App Cookies

These cookies are used by apps that are developed by Bronto. Some app cookies collect an encoded contact email address.

For information about cookies used by third-party applications, see their documentation.

Cookie Indicator Description Data Collected Cookie Duration
vib_ Pop-Up Manager cookie that contains the number of visitor sessions anonymously. This is used to prevent showing a pop-up more than once per session. Number of visits; no contact data is collected by the cookie Variable; based on your Pop-Up Manager configuration
vsb Pop-Up Manager cookie that contains the number of page views anonymously. This is used when determining whether to trigger a pop-up. Number of page views; no contact data is collected by the cookie Variable; based on your Pop-Up Manager configuration
cib Pop-Up Manager cookie that contains the number of times a link was clicked. This is used when determining whether to trigger a pop-up. Number of times a link was clicked; no contact data is collected by the cookie Variable; based on your Pop-Up Manager configuration
__bron_bar Browse Recovery or Recommendations Premium cookie that contains anonymous user ID and 10 most recently viewed products. This is used to help personalize recommendations. Last 10 products viewed; no contact data is collected by the cookie 1 year
__bron_bav Used to only send 1 site visit event per individual per day. This is used to update the Browse Recovery Last Visit Date field in Bronto. Current timestamp; no contact data is collected by the cookie 1 day or less (expires at midnight on the current day)
__bron_bas Browse Recovery or Recommendations Premium cookie used to identify the individual associated with browse activity. Used to prevent repeated sending of the same data for a contact to Bronto. A unique contact identifier. This identifier is not PII but could be linked to Bronto contact information like a contact EID or email address. 1 year
__bron_bac Browse Recovery or Recommendations Premium cookie that contains unique ID for registered email recipient. Used to prevent repeated sending of the same data for a contact to Bronto. (SHA-512 hashed) external contact ID 1 year
__btr_em Cart Recovery cookie that contains an encoded customer email address. Encoded contact email address 30 days
__btr_id Cart Recovery cookie that contains a customer cart ID that can be associated with a user. Encoded cart ID; no contact PII is collected by the cookie 24 hours