Detailed Click Metrics For A Shortened URL

For each shortened URL, you can view metrics showing how many times the shortened URL was clicked, and how frequently it was clicked.

The report for a shortened URL lets you see how many times and how often the URL was clicked.

Top Grey Bar Shortened URL Reports
Metric Description Why It's Useful
Total Clicks
The total clicks metric is a contact centric metric that represents the total number of times contacts clicked links contained in the email you sent them. If Taylor Doe
  • clicks link A 10 times
  • and clicks link B 5 times
And Taylor Doe
  • clicks link B 5 times
Then 20 total clicks are recorded.

The total clicks metric, similar to clicks, is important because it represents a level of contact engagement beyond just opens and begins to highlight the effectiveness of your message content. Where as with clicks your are able to determine that contacts were interested in the content of your message, total clicks allows you to get some idea of the frequency of that interest.

Clicks Per Day

The clicks per day metric represents the average number of clicks recorded per day.

The clicks per day metric is important because it represents a level of contact engagement and highlights the effectiveness of your marketing content.

Clicks Per Week

The clicks per week metric represents the average number of clicks recorded per week.

The clicks per week metric is important because it represents a level of contact engagement and highlights the effectiveness of your marketing content.

Clicks Per Month

The clicks per month metric represents the average number of clicks recorded per month.

The clicks per month metric is important because it represents a level of contact engagement and highlights the effectiveness of your marketing content.