Segment Templates

Bronto provides templates you can use to quickly configure segments of your contacts.

Many of these templates are designed to be used with different workflow templates so that you can better target your marketing campaigns.

To use a segment template, simply copy the template then modify the copy as needed. This can be done on the main segments page by selecting the checkbox for the template, then clicking the Copy button. To edit the copy, click the pencil icon to the right of the segment template copy. When you edit your segment template you can adjust any of the existing criteria or add new rules and criteria.

The following table describes all of the Bronto-provided segment templates:

Template Settings Description
VIP Purchasers - Total Revenue $1,000+
  • RFM Metrics Where Total Orders Is Greater Than Or Equal To 2: targets contacts who have placed at least 2 orders
  • RFM Metrics Where Total Revenue Is Greater Than Or Equal To 1,000: targets contacts who have spent more than 1,000
This segment is designed to target contacts who have spent more than $1,000 on at least 2 items. By default, the template does not take into account when the orders were placed. If you want this taken into consideration, you can add the RFM Metrics Where Last Order Date criteria to refine the segment setting.

A good strategy would be to use this segment template with the VIP Campaign Message workflow template in order to market to high spenders. See VIP Campaign Message Workflow Template for more information.

VIP Purchasers - Total Orders 20+
  • RFM Metrics Where Total Orders Is Greater Than Or Equal To 20: targets contacts who have purchased more than 20 products
This segment is designed to target contacts who have bought several products from you and can be used to market to these frequent purchasers. The segment does not take into account revenue or purchase date; you can add additional segment criteria if you want to refine the segment membership to a more narrow list of contacts.

A good strategy would be to use this segment template with the VIP Campaign Message workflow template in order to market to high-volume purchasers. See VIP Campaign Message Workflow Template for more information.

Orphaned Contacts
  • The Contact Is Not On Any List: targets contacts who do not have a list membership in Bronto
This segment identifies contacts who are not on any of your lists. You can use this segment to take a deeper look at why some contacts might not be assigned to lists or you can use it with a workflow that attempts to engage orphaned contacts so they are moved onto a list based on their engagement.
Non-Engaged Subscribers - No Opens in Last 50 Messages
  • Contacts Who Have Not Opened Your Last 50 Received Messages: targets contacts who do not have Opens metrics for any of the last 50 emails you have sent them
This segment identifies contacts who have not opened any of the last 50 messages you have sent to them.

You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information.

Non-Engaged Subscribers - No Opens in Last 25 Messages
  • Contacts Who Have Not Opened Your Last 25 Received Messages: targets contacts who do not have Opens metrics for any of the last 25 emails you have sent them
This segment identifies contacts who have not opened any of the last 25 messages you have sent to them.

You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information.

Non-Engaged Subscribers - No Activity for 6 Months
  • The Contact's Creation Date Is Not Within The Last 360 Days: excludes contacts who were added to your account within the last 360 days
  • The Contact's Last Sent Date Is Within The Last 180 Days: targets contacts who have been sent email within the last 180 days
  • RFM Metrics Where Last Order Date Is Not Within The Last 180 Days: targets contacts who have not placed an order within the last 180 days
  • The Contact's Last Opened Date Is Not Within The Last 180 Days: targets contacts who do not have Opens metrics for the last 180 days
This segment identifies contacts who have been sent messages but have not engaged with any of them within the last six months. For this segment, lack of engagement means the contact has not opened any messages or placed any orders. These contacts must have been created at least 360 days before the current day.

You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information.

Non-Engaged Subscribers - No Activity for 12 Months
  • The Contact's Creation Date Is Not Within The Last 540 Days: excludes contacts who were added to your account within the last 540 days
  • The Contact's Last Sent Date Is Within The Last 360 Days: targets contacts who have been sent email within the last 360 days
  • RFM Metrics Where Last Order Date Is Not Within The Last 360 Days: targets contacts who have not placed an order within the last 360 days
  • The Contact's Last Opened Date Is Not Within The Last 360 Days: targets contacts who do not have Opens metrics for the last 180 days
This segment identifies contacts who have been sent messages but have not engaged with any of them within the last 12 months. For this segment, lack of engagement means the contact has not opened any messages or placed any orders. These contacts must have been created at least 360 days before the current day.

You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information.

New Subscribers - Within Last 7 Days
  • The Contact's Creation Date Is Within The Last 7 Days: targets contacts who have been added to Bronto within the last 7 days
This segment identifies contacts who have been added to Bronto within the past week.

You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information.

New Subscribers - Within Last 30 Days
  • The Contact's Creation Date Is Within The Last 30 Days: targets contacts who have been added to Bronto within the last 30 days
This segment identifies contacts who have been added to Bronto within the past 30 days.

You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information.

New Subscribers - Today
  • The Contact's Creation Date Is In Time Frame Today: targets contacts who have been added to Bronto within the last day
This segment identifies contacts who were added to Bronto within the past 24 hours. Once contacts pass the 24 hour mark they are immediately moved off of this segment.

You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. A successful marketing strategy might involve using the three New Subscribers segments with a Welcome Series workflow in order to send a contact different messages as they move from segment to segment. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information.

Never Purchased - 6 Months After Subscribing
  • The Contact's Creation Date Is 180 Days Ago: targets contacts who were added to Bronto 180 days ago
  • RFM Metrics Where Total Orders Equals 0: targets contacts who have not placed any orders
This segment targets contacts who have not made a purchase within the first six months of being a contact. By default, this segment does not check for other engagement metrics.

You can use this template with the Never Purchased Series workflow template to encourage contacts to place their first order. See Never Purchased Series Workflow Template for more information.

Never Purchased - 12 Months After Subscribing
  • The Contact's Creation Date Is 365 Days Ago: targets contacts who were added to Bronto 365 days ago
  • RFM Metrics Where Total Orders Equals 0: targets contacts who have not placed any orders
This segment targets contacts who have not made a purchase within the first year of being a contact. By default, this segment does not check for other engagement metrics.

You can use this template with the Never Purchased Series workflow template to encourage contacts to place their first order. See Never Purchased Series Workflow Template for more information.

Lapsed Purchaser - No Orders in 6 Months
  • RFM Metrics Where Total Orders Is Greater Than Or Equal To 1: targets contacts who have placed at least 1 order
  • RFM Metrics Where Last Order Date Is Not Within The Last 180 Days: excludes contacts who have placed an order within the last 180 days
This segment targets contacts who placed an order but their last order was over six months ago. By default, this segment does not check for other engagement metrics.

You can use this template with the Lapsed Purchaser Series workflow template to encourage contacts to place a new order. See Lapsed Purchaser Series Workflow Template for more information.

Lapsed Purchaser - No Orders in 3 Months
  • RFM Metrics Where Total Orders Is Greater Than Or Equal To 1: targets contacts who have placed at least 1 order
  • RFM Metrics Where Last Order Date Is Not Within The Last 90 Days: excludes contacts who have placed an order within the last 90 days
This segment targets contacts who placed an order but their last order was over three months ago. By default, this segment does not check for other engagement metrics.

You can use this template with the Lapsed Purchaser Series workflow template to encourage contacts to place a new order. See Lapsed Purchaser Series Workflow Template for more information.