View SMS Message Report Delivery Information

About this task

The Deliveries Of This Message section on an SMS message report contains a table which displays metrics about the deliveries made using the SMS message. To view more detailed metrics about a specific delivery, click the report icon in the row associated with an SMS delivery.

To view delivery information for an SMS message:

Procedure

  1. Go to Messages > All Messages.
  2. Click the report icon in the row associated with an SMS message.
  3. Scroll down to the Deliveries Of This Message section.

Results

The following metrics are shown in the table in the Deliveries Of This Message section:

Metric Description Calculation
Status The Status column indicates the state of an SMS delivery. Each status is described below:
  • Sent: The Sent status represents SMS deliveries that have been successfully sent.
  • Sending: The Sending status represents SMS deliveries that are in the process of being sent.
  • Skipped
  • Unsent
  • Archived
N/A
Send Date The Send Date column contains the actual date and time the SMS delivery was sent. N/A
Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

SMS Delivered + SMS Undeliverable = SMS Total Sent

Total Recipients (SMS)

The Total Recipients (SMS) metric represents the total count of recipients who received an SMS message.

SMS Single Recipients + SMS Multi-Part Recipients = SMS Total Recipients

Total Clicks (SMS)

The Total Clicks (SMS) metric represents the total number of times links contained in an SMS message were clicked.

N/A
Unique Clicks (SMS)
The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message. A unique click is recorded the first time a contact clicks any link contained in an SMS you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded.
Note: The Unique Clicks (SMS) metric if not the same as the Total Clicks (SMS) metric. For more information on the Total Clicks (SMS) metric and how it is calculated, see SMS Total Clicks Metric.

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message.

Revenue The amount of revenue that is generated from orders that are related to the SMS message the contact clicked through. n/a
Conversion Rate Based on the number of contacts who clicked through a message, the percentage of which then made a purchase within the defined attribution window. Number of clicks / conversions
Conversions The raw number of orders that were placed as a result of clicking through an SMS message within the defined attribution window. n/a
Orders The raw number of orders that were placed as a result of clicking through an SMS message. n/a
Multi-Part Messages (SMS)

The Multi-Part Messages (SMS) metric displays the number of SMS messages that exceeded the 160 character limit and were split in to multiple parts. Each part the message is split in to will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Sent minus SMS Single Recipients = SMS Multi-Part Messages

Incoming (SMS)
The Incoming (SMS) metric represents the total number of times contacts replied to an SMS message you sent them.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies.

The Incoming (SMS) metric is a total of the number of times contacts replied to an SMS message you sent them.