View SMS Message Click Metrics

About this task

The URL Statistics section on an SMS message report contains information and metrics about URLs used in the SMS message. In the table, you can view the following metrics/information:

  • Delivery Date: The date the SMS delivery was sent.
    Tip: If you click the delivery date, the table will expand to show URLs used in that delivery.
  • Full URL: The URL used in the SMS delivery.
  • Clicks: The total number of times the link was clicked.
  • % Of Total Clicks: The percentage clicks the link received as compared to the total clicks recorded for the SMS message.

To view click metrics for an SMS message:


  1. Go to Messages > All Messages.
  2. Click the report icon in the row associated with an SMS message.
  3. Scroll down to the URL Statistics section.