View The Outgoing Deliveries And Posts In Your Account

About this task

You can get to the Outgoing Deliveries page by clicking on the Outgoing link in the left side navigation on the Messages Dashboard.

You can find an explanation of each column displayed in the Outgoing Deliveries table below.

Metric/Data Description Why It's Useful (Metrics Only)
Message Name: Subject The Message Name: Subject column displays the name of the email message and the subject line.
Note: When searching for an email delivery or sorting the Message Name: Subject column, you can only search and sort based on the email message name. You can not search or sort based on the subject.
Note: If the message was used in a remail delivery, the word Remail will appear at the beginning of the subject line. Remails (also know as remarketing) allow you to send a follow-up email to contacts as a reminder or to persuade them to continue along the conversion process.
N/A
Delivery Type
The delivery Type represents the type of send. Each type is described below:
  • Normal: The Normal email delivery type represents a regular email delivery sent to more than one contact.
  • Bulk: The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.
  • Skipped: The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.
  • Single Contact: The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.
  • Test: The Test email delivery type represents email deliveries that were sent as test deliveries.
  • AMR: The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.
  • Split Group: The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.
  • FTAF: The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.
  • Transactional: The Transactional email delivery type represents email deliveries were sent as transactional emails.
Note: A transactional email facilitates an agreed-upon transaction, or updates a customer in an existing business relationship. The primary purpose of the email must be transactional in both the subject line and body. It is permissible to mix in a marketing message/offer in the body. But if a marketing message/offer is added it cannot be the primary purpose of the email and must be included after the transactional content. The marketing portion can be up to 50% of the message as long as it is below the transactional content in the message. Examples of transactional emails include order confirmations, shipping notices, changes in account status, etc. Transactional emails are exempt from CAN-SPAM compliance in the US, but we suggest that all transactional emails adhere to our suggested best practices.
Note: Transactional deliveries are hidden by default. For information on how to show them, see View Transactional Email Deliveries.
N/A
Status
The Status column indicates the state of the delivery or post. Each status is described below:
  • Skipped: The Skipped status represents deliveries that have been canceled or were attempting to send emails in excess of your email allocation.
  • Partially Sent
  • Canceled
  • Successful
N/A
Recipients The recipients column shows the lists and segments that the delivery was sent to. If the delivery was sent to more than one list and/or segment, you can move your mouse over the list or segment currently shown in the recipients column to reveal a tool-tip which contains the other lists and/or segments the delivery was sent to. For deliveries that were a part of an A/B split test, you can view the split size percentage in the column. You can also view the name of the split group if you hover over the text in the recipients column. N/A
Send Date The send date column contains the actual date and time the delivery was sent or the post was made. If the delivery made use of send time optimization, you may see one or both of the following icons:
  • : For each contact, the Optimize Time of Day option will schedule the delivery so that the email arrives in the contact's inbox at the time of day the contact is most likely to open emails from you. This delivery may appear in your outgoing deliveries for up to 24 hours
  • : For each contact, the Optimize Day of the Week option will schedule an email message to send on the day of the week the contact is most likely to open emails from you. On that day, the email will be sent at the contact's optimal time of day. This delivery may appear in your outgoing deliveries for up to a week
N/A
Throttle Throttling slows your email delivery speed, and thus spreads your email deliveries out over time. For example, instead of sending your email message to 100K contacts as quickly as possible, throttling will spread the delivery over a period of 8 hours. Many major ISPs track a sender's reputation based on the number of unsolicited email complaints that they generate over a certain period of time. The worse your sender reputation is with ISPs, the more likely you are to have a low sender rating in the application. Spreading your email delivery over time can help mitigate the impact of this issue, help ensure optimal deliverability, and mitigate traffic spikes on your website. For example, 20 unsolicited email complaints received over 8 hours, though certainly undesirable, will be a softer blow to your sender reputation and sender rating than the same 20 complaints received over 15 minutes.
Sent
The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

The emails sent metric is important to know for two main reasons. First, you need to know the number of emails sent for the purpose of making sure you don't exceed the number of emails allocated for your account. Second, the emails sent metric is the starting point for evaluating how many of your emails actually got delivered.