Use Content Tags In The Email Message Editor

Content tags allow you to design blocks of content that you can use in your messages.

About this task

A content tag is similar to an email template. You can save an entire message as a content tag or you can design content tags using the content tag editor. Content tags can be used again and again in your messages.

To use content tags in the message editor:


  1. Open a message.
  2. To add a content tag to your message:
    1. Click on Content to open the palette.

      The Content Palette with content tag options is displayed.

    2. Click on Insert Content Tag.

      The Insert Content Tag window opens.

    3. Click on the content tag you want to use.

      We recommend using content tags designed with the drag and drop content tag editor for better responsive design support.

    4. Select either
      • Dynamic Tag to add the content tag to your message but still retain the link to the original content tag. This means any updates you make to the tag using the content tag editor will automatically be reflected when a message is scheduled for delivery. When you insert a content tag dynamically, the appearance of the content tag will look similar to any other dynamic tag you can use in a message: %%@tagname%%.
      • Static Tag to add the content tag to your message without retaining a link to the original content tag. When you do this the contents of the content tag are added to your message and you can edit it like any other part of the message.
      Tip: You can have nested content tags when you use the drag-and-drop content tag editor. A popular use case for this is including your header/footer content tags within the new content tag templates
    5. Click Insert Content Tag.
  3. To save a message as a content tag:
    1. Click on Content to open the palette.
    2. Click on Save Message as Content Tag.

      The Save as Content Tag window opens.

    3. Select either
      • New content tag to save the current message as a new content tag.
      • Override existing content tag to replace a previously saved content tag with the new content tag.

        If you select this option, you must use the exact same name for the new content tag that you did for the old content tag.

    4. Enter the name for your content tag in the Name box.
    5. Click Save & Close.


Content tags are rendered when you schedule your message.