Add Dynamic Content To SMS or MMS Messages

About this task

When creating SMS messages, you can add dynamic content to the body of the SMS message. You can also use dynamic content in the Media URL to use dynamic content to include multimedia content in your message.

Tip: Dynamic content is an advanced feature that allows you to add content to messages based on whether or not certain conditions are met.
dynamic content

To add dynamic content to the body of an SMS message:


  1. Choose to create a new or edit an existing SMS message.
    This will take you to the Edit Message page.

    For more information on creating SMS messages, see Create an SMS Message.

  2. Click Dynamic Content.
  3. Choose the conditional.
    By default, for the first block, you can only choose if.
  4. Choose the operator. The available operators are:
    • In List
    • In Segment
    • On SMS Keyword
    • Field Is Blank
    • Field Is Equal To
    • Field Is Not Equal To
    • Field Is Greater Than
    • Field Is Less Than
    • Field Is Checked
    • Field Is Not Checked
    Note: The Field Is Checked and Field Is Not Checked operators can only be used with fields created with a type of checkbox.
  5. Choose a value.
    The values that you can choose from depend on the operator you choose in the previous step.
    Note: The value you enter when using one of the field operators is case sensitive.
    1. Click OR to add an additional value.
  6. Add the content that will be displayed if the dynamic content conditions are met.
  7. Optional: Click Logic to add nested conditionals to a dynamic content block.
    You can add 2 nested conditionals per dynamic content block. Click Add Block to add additional dynamic content blocks.
    Tip: For more information on adding nested conditionals and additional dynamic content blocks, see Add Nested Conditionals and Edit Dynamic Content Blocks Using The Dynamic Content Editor.
  8. Click Insert Raw Dynamic Code.
    This adds a dynamic content block to your message that contains raw dynamic code. If you want to make changes to this dynamic content block, you will have to edit the dynamic code directly.