Add Dynamic Content To The Body, Header, And Footer Of HTML And Text Email

About this task

Dynamic content is an advanced feature that allows you to add content to messages based on whether or not certain conditions are met.

dynamic content
Note: Dynamic Code can be used in URLs, however, the URLs (links) will not be tracked. You will not be able to view click level metrics for links containing Dynamic Code.

To insert dynamic content using the dynamic content editor:


  1. Click the Insert Dynamic Content button dynamic content Button in the WYSIWYG editor, or the Dynamic Content button if you are viewing the Text version of an email message.
  2. Choose the conditional.
    By default, for the first block, you can only choose if.
  3. Choose the operator. The available operators are:
    • In List
    • In Segment
    • On SMS Keyword
    • Field Is Blank
    • Field Is Equal To
    • Field Is Not Equal To
    • Field Is Greater Than
    • Field Is Less Than
    • Field Is Checked
    • Field Is Not Checked
    Note: The Field Is Checked and Field Is Not Checked operators can only be used with fields created with a type of checkbox.
  4. Choose a value.
    The values that you can choose from depend on the operator you choose in the previous step.
    Note: The value you enter when using one of the field operators is case sensitive.
    1. Click OR to add an additional value.
  5. Add the content that will be displayed if the dynamic content conditions are met.
  6. Optional: You can use the Insert Field Tags and Insert Special Tags pull-down menus to add Field Tags and Special Tags to the content area.
    Add Tags In Dynamic Content
    Tip: For more information on using Field Tags and Special Tags, see Message Tags.
  7. Optional: Click Logic to add nested conditionals to a dynamic content block.
    You can add 2 nested conditionals per dynamic content block. Click Add Block to add additional dynamic content blocks.
    Tip: For more information on adding nested conditionals and additional dynamic content blocks, see Add Nested Conditionals and Edit Dynamic Content Blocks Using The Dynamic Content Editor.
  8. Click either
    • Insert Raw Dynamic Code: Clicking Insert Raw Dynamic Code will add a dynamic content block to your message that contains raw dynamic code. If you want to make changes to this dynamic content block, you will have to edit the dynamic code directly.
      Tip: For more information on editing dynamic code, see Dynamic Code.
    • Insert Re-Editable Dynamic Content (HTML Version Only): Clicking Insert Re-Editable Dynamic Content will add an image to your email message that acts as a visual representation of a Dynamic Content Block Insert Re-editable dynamic content Icon. If you click on this image and then click the Insert Dynamic Content button on the WYSIWYG editor, the Dynamic Content Editor will open up and you will be able to make changes to the dynamic content block using the Dynamic Content Editor. The image will be replaced with the appropriate content when the email message is actually sent, or when you choose to dynamically preview the email message.