Add Additional Dynamic Content Blocks

About this task

If you want to add additional dynamic content blocks, click Add Block. For the added content block, you can choose otherwise, if, or all others. The otherwise, if option lets you add additional content based on conditions other than the one defined in the first dynamic content block. For example, let's say you own a retail store and you want to send an email announcing your fall sale. You have regular content that you want most of the people on your list to receive, but you want to provide special content for your new customers and for your high value customers. Assuming your new customers are on the Recent Purchasers list, and your high value customers are on the 500K list, you could build your dynamic content as shown below.

dynamic content

In the example above, if a contact receiving the email message was not on the Recent Purchasers or 500K lists, then they would not receive any of the dynamic content. If you wanted to add additional logic to provide dynamic content for everyone else receiving the email message, you could use the all others conditional. The all others conditional acts as a sort of default option that is applied if the if and otherwise, if conditionals are not met.

dynamic content