Adding Links in a Message (Email Message Editor)

You can add links to your messages by including a link as an attribute of an Image, Button, Text, or Text Grid element.

About this task

The following table explains how to add a link to each element. For additional information about how to edit or design each element see Elements Palette and Design (Format) Message Content.

To Do This
Add a link in a Text element
  1. Open the element for editing.
  2. Select the text you want to use for the link text by highlighting it.
  3. Click the link button. Remove Label
  4. If you want to make this link a deep link, check the Create Deep Link for Mobile Apps box.
    Note: This option is only available if you have Deep Linking enabled.
  5. If you want to use a tag in your link, select the type of tag from the View Tag Options list, click on the tag, and click Insert Tag.

    For product tags only, you will also need to provide a placeholder.

  6. Click Insert Link.
Add a link to a Button
  1. Open the element for editing.
  2. Either
  3. If you want to make this link a deep link, check the Create Deep Link for Mobile Apps box.
    Note: This option is only available if you have Deep Linking enabled.
  4. If you want to use a tag in your link click the Insert Tag button Link Button, select the type of tag, click on the tag, and click Insert Tag.

    You will also need to provide a placeholder for product tags.

  5. Add a link title in the Link Title box.

    Link titles can be used to narrow down the metrics for a link. For example, you may use the same link several times in a message and adding a title would allow you to see which usage of the link was the most clicked on.

    You can also create segments based on the link that a contact has clicked. The link title is matched first when you create a segment. See Create A Segment Of Contacts Who Clicked Specific Links In An Email You Sent Them for more info.

  6. Click Done.
Add a link to an Image
  1. Open the element for editing.
  2. Either
  3. If you want to make this link a deep link, check the Create Deep Link for Mobile Apps box.
    Note: This option is only available if you have Deep Linking enabled.
  4. If you want to use a tag in your link click the Insert Tag button Insert Tag Button, select the type of tag, click on the tag, and click Insert Tag.

    You will also need to provide a placeholder for product tags.

  5. Add a link title in the Link Title box.

    Link titles can be used to narrow down the metrics for a link. For example, you may use the same link several times in a message and adding a title would allow you to see which usage of the link was the most clicked on.

    You can also create segments based on the link that a contact has clicked. The link title is matched first when you create a segment. See Create A Segment Of Contacts Who Clicked Specific Links In An Email You Sent Them for more info.

  6. Click Done.
Add a link in a Text Grid This only removes the label from this list. The label will maintain its association with any other lists it is currently associated with.
  1. Open the element for editing.
  2. Select the text you want to use for the link text by highlighting it.
  3. Click the link button. Link Button
  4. Either
  5. If you want to use a tag in your link, select the type of tag from the View Tag Options list, click on the tag, and click Insert Tag.

    You will also need to provide a placeholder for product tags.

  6. Add a link title in the Link Title box.

    Link titles can be used to narrow down the metrics for a link. For example, you may use the same link several times in a message and adding a title would allow you to see which usage of the link was the most clicked on.

    You can also create segments based on the link that a contact has clicked. The link title is matched first when you create a segment. See Create A Segment Of Contacts Who Clicked Specific Links In An Email You Sent Them for more info.

  7. Click Insert Link.