Set Up The Google Analytics Connection

About this task

This section describes what you need to do in Bronto to set up the Google Analytics Connection. Google Analytics needs to be configured and running on your website to use the Google Analytics Connection.

Procedure

  1. Go to Settings > Integrations > Partner Tools.
  2. Check the Google Analytics box.
  3. Check the Enable Google Analytics box.
  4. Use the Select a the value for utm_content list to pick what data gets passed from Bronto to Google Analytics to populate utm_content. By default, Message Subject will be used.
  5. Use the Select a the value for utm_campaign list to pick what data gets passed from Bronto to Google Analytics to populate utm_campaign. By default, Message Name will be used.
  6. You may want to have UTM parameters only be appended for specific domains in your emails. If you want a domain link to include UTM parameters, enter it into the Only include Google Analytics tracking for the following domains text box. Click Add Another Domain to add multiple domains.
  7. Click Save.