Set Email Frequency Caps For Your Account

Email frequency caps allow you to specify the maximum number of emails that can be sent to your contacts over given time periods. This is a valuable resource if you are sending automated messages, because you no longer have to worry about automated messages, promos, and other marketing efforts overwhelming your contacts and inducing what is known in email marketing as contact fatigue.

On the other hand, this setting can affect how long it takes to prepare a bulk delivery to send. During delivery preparation, Bronto will evaluate contacts in a delivery to see if they meet your account's email frequency cap setting and each setting (daily, weekly, monthly) will be evaluated independently. If your delivery includes a large number of contacts, and/or you've set multiple frequency caps, it could take longer than normal to prepare your delivery to send.

For example, checking to see if any of 1 million contacts have received an email from you in the last day, then checking if the remaining contacts have received 3 emails from you within the last month, will take much longer than checking if 50,000 contacts have received 3 emails from you in the last week. Therefore, when you set up your email frequency cap, carefully balance the need to avoid contact fatigue with the need to schedule large deliveries.