Set A Default Throttle Time For Your Account

Setting a default throttle time allows you to control the default delivery rate used when scheduling email deliveries.

About this task

Default Throttle Time Setting
Note: You will still be able to choose a different value when scheduling an email delivery if need be.
Tip: Many major ISPs track a sender's reputation based on the number of unsolicited email complaints that they generate over a certain period of time. The worse your sender reputation is with ISPs, the more likely you are to have a low sender rating in the application. Spreading your email delivery over time can help mitigate the impact of this issue, help ensure optimal deliverability, and mitigate traffic spikes on your website. For example, 20 unsolicited email complaints received over 8 hours, though certainly undesirable, will be a softer blow to your sender reputation and sender rating than the same 20 complaints received over 15 minutes.

For more information on scheduling email deliveries, see Send Email.

To set the default throttle time for your account:


  1. Go to Settings > Account Information > General.
  2. Scroll down to the Default Throttling Time section.
  3. From the Send Emails pull-down menu, select the default throttling time. You can select:
    • as quickly as possible
    • over at least 2 hours
    • over at least 4 hours
    • over at least 6 hours
    • over at least 8 hours
    • over at least 10 hours
    • over at least 12 hours
    • over at least 14 hours
    • over at least 16 hours
  4. Click Save.