Adding Email Capture Points for Shopping Cart Abandonment

You need to set up an email capture point in order to associate commerce data with a contact.

About this task

Shopping Cart Abandonment depends on the ability to associate a shopping cart with an email address, and thus a Bronto contact. Without this information, Bronto is not able to trigger abandonment emails when carts transition to the abandoned status.

To capture email addresses entered by a shopper on a commerce website, an Email Capture Point must be defined for each section of the commerce website that allows users to enter an email address (for example, sign-in forms, sing-up forms, newsletter subscriptions, or guest checkout forms).

Tip: For more information on triggering a workflow when a shopping cart is abandoned, see Use The Cart Is Abandoned Trigger Node In Workflows.