Request Transactional Message Approval

About this task

If you have an email message that you would like to send as a transactional email, you need to request approval for that email message. When you request transactional approval, we will assess the message to ensure that the content adheres to the standards which determine if an email is considered transactional. The approval process may take up to 24 business hours.

Note: A transactional email facilitates an agreed-upon transaction, or updates a customer in an existing business relationship. The primary purpose of the email must be transactional in both the subject line and body. It is permissible to mix in a marketing message/offer in the body. But if a marketing message/offer is added it cannot be the primary purpose of the email and must be included after the transactional content. The marketing portion can be up to 50% of the message as long as it is below the transactional content in the message. Examples of transactional emails include order confirmations, shipping notices, changes in account status, etc. Transactional emails are exempt from CAN-SPAM compliance in the US, but we suggest that all transactional emails adhere to our suggested best practices.

Any existing messages that were used for transactional email deliveries will be automatically approved for transactional sending. Only new messages created for transactional sending will need to be approved.

For more information on the transactional email process, see Transactional Emails.

To request transactional message approval:


  1. Go to Messages > All Messages.
  2. Click on the name of the message that you want to request transactional message approval for.
  3. Next to Approved for Transactional, select Request Approval.
  4. Read through and make sure you understand the conditions of the transactional approval process.
  5. Click Submit.

    The status changes to Pending.


If the message is: