View Overall Performance Metrics For Deliveries Sent To A Segment

About this task

The Overall Performance table lets you view metrics associated with the specific deliveries sent to a segment.

Note: Segments do not collect tracking or order conversion data from test deliveries.
Segment Overview Table

You can generate a report based on a specific delivery by clicking .

Note: For messages with a type of Split, the metrics displayed in the table represent the data for the entire split test and are not limited to the specific list or segment you are viewing.

To view the Overall Performance table for a segment:

Procedure

  1. Go to Contacts > Segments.
  2. Click on the name of a segment.

Results

You can view the following metrics:

Metric/Data Description Why It's Useful (Metrics Only)
Message Name The Message Name column displays the name of the email message. N/A
Send Date The send date column contains the actual date and time the delivery was sent or the post was made. If the delivery made use of send time optimization, you may see one or both of the following icons:
  • : For each contact, the Optimize Time of Day option will schedule the delivery so that the email arrives in the contact's inbox at the time of day the contact is most likely to open emails from you. This delivery may appear in your outgoing deliveries for up to 24 hours
  • : For each contact, the Optimize Day of the Week option will schedule an email message to send on the day of the week the contact is most likely to open emails from you. On that day, the email will be sent at the contact's optimal time of day. This delivery may appear in your outgoing deliveries for up to a week
N/A
Delivery Type
The delivery Type represents the type of send. Each type is described below:
  • Normal: The Normal email delivery type represents a regular email delivery sent to more than one contact.
  • Bulk: The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.
  • Skipped: The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.
  • Single Contact: The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.
  • Test: The Test email delivery type represents email deliveries that were sent as test deliveries.
  • AMR: The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.
  • Split Group: The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.
  • FTAF: The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.
  • Transactional: The Transactional email delivery type represents email deliveries were sent as transactional emails.
Note: A transactional email facilitates an agreed-upon transaction, or updates a customer in an existing business relationship. The primary purpose of the email must be transactional in both the subject line and body. It is permissible to mix in a marketing message/offer in the body. But if a marketing message/offer is added it cannot be the primary purpose of the email and must be included after the transactional content. The marketing portion can be up to 50% of the message as long as it is below the transactional content in the message. Examples of transactional emails include order confirmations, shipping notices, changes in account status, etc. Transactional emails are exempt from CAN-SPAM compliance in the US, but we suggest that all transactional emails adhere to our suggested best practices.
Note: Transactional deliveries are hidden by default. For information on how to show them, see View Transactional Email Deliveries.
N/A
Sent
The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

The emails sent metric is important to know for two main reasons. First, you need to know the number of emails sent for the purpose of making sure you don't exceed the number of emails allocated for your account. Second, the emails sent metric is the starting point for evaluating how many of your emails actually got delivered.

Open Rate

The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered. DMA/EEC equivalent: Render Rate The calculation does not take into account the send history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a date prior to the start of the report are included in the calculation. For example, a message was sent 100 times a previous day and 100 times on a date within the report range. The message is opened 125 times within the report range. In this case, the Open Rate on the report is 125% because the message was opened more times than it was sent.

The open rate is important because it represents the first level of contact engagement. The open rate lets you see out of all the contacts who received the email you sent, who actually took the time to open it. You can use the open rate to gauge the effectiveness of your from name, from address, and subject line.

Click Rate

The click rate represents the number of unique clicks that were recorded, as compared to the number of unique opens recorded. DMA/EEC equivalent: Click to Open Rate (CTO) The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the start of the report are included in the calculation. For example, a contact may have opened a message on a previous day, but clicked on the message on a day within the report range.

The click rate is important because it represents the second level of contact engagement. The click rate gives you an indication of how effective the email you sent was at getting contacts to click the links contained therein. The click rate can also give you an idea of how effective the placement and design of your calls to action are.