Create A Segment Based On The Operating System Used By Contacts

About this task

The Operating System criterion allows you to create segments based on the operating system used by contacts when opening emails you send them.

The operating system stored for a contact is a reflection of the operating system they use most (mode) when opening emails you have sent them.

Tip: Go to Contacts > Search, search for your contacts, then view the Operating System column to find out the operating system a contact uses most often when opening emails you have sent them.

For more information on the Operating System metric, see Opens Metric.

To create a segment based on the operating system used by contacts:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Technology.
  5. Click Operating System.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the input, add some text corresponding to the operating system you want to segment on.
    For example, Windows, OS X, etc.
  8. Click Add Criteria if you want to add another criteria.