Create A Segment Based On The Mobile Email Client Used By Contacts

About this task

The Mobile Email Client criterion allows you to create segments based on the mobile client used by contacts to open emails you send them.

The mobile email client stored for a contact is a reflection of the mobile email client they use most (mode) to open emails you have sent them.

Tip: Go to Contacts > Search, search for your contacts, then view the Mobile Email Client column to find out the mobile email client a contact uses most often to open emails you have sent them.

For more information on the Mobile Email Client metric, see Mobile Email Client Metric.

To create a segment based on the mobile email client used by contacts:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Technology.
  5. Click Mobile Email Client.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the input, add some text corresponding to the email client you want to segment on.

    For example iPhone, Blackberry, Windows Live Mail etc.

  8. Click Add Criteria if you want to add another criteria.