Create A Segment Based On The Mobile Browser Used By Contacts

About this task

The Mobile Browser criterion allows you to create segments based on mobile browser used by contacts when opening emails you send them.

The mobile browser stored for a contact is a reflection of the mobile browser they use most (mode) when opening emails you have sent them.

Tip: Go to Contacts > Search, search for your contacts, then view the Mobile Browser column to find out the mobile browser a contact uses when opening emails you have sent them.

For more information on the Mobile Browser metric, see Mobile Browser Metric.

To create a segment based on the mobile browser used by contacts:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Technology.
  5. Click Mobile Browser.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the input, add some text corresponding to the mobile browser you want to segment on.
    For example Mobile Safari, Android, etc.
  8. Click Add Criteria if you want to add another criteria.