Create A Segment Based On The Browser Used By Contacts

About this task

The Primary Browser criterion allows you to create segments based on the primary browser (desktop or mobile) used by contacts when opening emails you send them.

The primary browser stored for a contact is a reflection of the browser they use most (mode) when opening emails you have sent them. This could be a mobile or a web browser.

Tip: Go to Contacts > Search, search for your contacts, then view the Primary Browser column to find out the primary browser a contact uses when opening emails you have sent them.

For more information on the Primary Browser metric, see Primary Browser Metric.

To create a segment based on the primary browser used by contacts:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Technology.
  5. Click Primary Browser.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the input, add some text corresponding to the browser you want to segment on.
    For example Chrome, Firefox, Safari, Mobile Safari, Androidetc.
  8. Click Add Criteria if you want to add another criteria.