Create A Segment Based On Contact Email Open Rates

About this task

The Open Rate criterion allows you to create segments based on the open rate recorded for contacts.

To create a segment based on the open rate:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Performance.
  5. Click Open Rate.
  6. In the first pull-down menu, select one of the following:
    • Equals
    • Is Not Equal To
    • Is Less Than
    • Is Less Than Or Equal To
    • Is Greater Than
    • Is Greater Than Or Equal To
  7. Enter a number in the text box.
    Tip: Click Add to add multiple numerical lists.
  8. Click Add Criteria if you want to add another criteria.