Create A Segment Based On Non-Engaged Contacts

About this task

The Non-Engaged Contacts criterion allows you to create segments based on contacts who have not clicked on and/or opened recent emails.

To create a segment based on non-engaged contacts:

Procedure

  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Contacts.
  5. Click Non-Engaged Contacts.
  6. In the first pull-down menu, select:
    • Clicked to create a segment based on clicks.
    • Opened to create a segment based on opens.
  7. Enter the number clicks or opens in the box.
  8. Click the plus button.
  9. Click Add Criteria if you want to add another criteria.