Create A Segment Based On The Text Contained In An Email Address

About this task

The Email Address criterion allows you to create segments based on the text contained in email addresses stored in your account. This type of segment can be useful for creating segments of contacts belonging to a particular ISP (for example all email addresses containing the text gmail).

To create a segment based on contact email addresses:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Contacts.
  5. Click Email Address.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the text box, add some text corresponding to the email address you want to segment on. For example, Contains gmail.
    Tip: Click Add to add another text value.
  8. Click Add Criteria if you want to add another criteria.