Create A Segment Based On A Contact's Proximity To A Postal/ZIP Code

About this task

The Postal/ZIP Code Radius criterion allows you to create segments based on a contact's proximity to a specific postal/ZIP code. For example, you could target all contacts within 20 miles of 27701.

To create a segment based on postal/ZIP code radius:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click GeoIP.
  5. Click Postal/ZIP Code Radius.
  6. From the first pull-down menu, select one of the following:
    • Is Less Than
    • Is Greater Than
  7. Enter a numerical value in the first text box.
  8. In the second pull-down menu, select one of the following:
    • Miles
    • Kilometers
  9. In the second input, after the word From, enter a postal/ZIP code.
  10. In the last pull-down menu, select the country the postal/ZIP code(s) you entered belongs to.
    Tip: Use the pull-down menu or search box to locate a country by name.
  11. Click Add Criteria if you want to add another criteria.