Create A Segment Based On What Time Zone Contacts Are Located In

About this task

The Time Zone criterion allows you to create segments based on the time zone contacts are located in.

The GeoIP Time Zone metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the time zone where they reside or the location of the most recent open/click.

For more information on the GeoIP Time Zone metric, see GeoIP Time Zone Metric.

To create a segment based on the time zone contacts are located in:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click GeoIP.
  5. Click Time Zone.
  6. From the first pull-down menu, select one of the following:
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. Only if you selected Is or Is Not: Select the time zone using the pull-down menu.
    1. Click Add to add multiple time zones.
  8. Click Add Criteria if you want to add another criteria.