Create A Segment Based On What State Or Region Contacts Are Located In

About this task

The State/Region criterion allows you to create segments based on the state or region contacts are located in.

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.

To create a segment based on the state or region contacts are located in:


  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click GeoIP.
  5. Click State/Region.
  6. From the first pull-down menu, select one of the following:
    • Starts With
    • Does Not Start With
    • Ends With
    • Does Not End With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
    • Is Empty
    • Is Not Empty
  7. In the input, add some text corresponding to the name of the state or region you want to segment on.
    Tip: Click Add to add multiple states or regions.
  8. Click Add Criteria if you want to add another criteria.