Create A Segment Based On What State Or Region Contacts Are Located In
About this task
The State/Region criterion allows you to create segments based on the state or region contacts are located in.
The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.
To create a segment based on the state or region contacts are located in: