Create A Segment Based On Contacts Who Converted Via An Omniture Segment

About this task

The Converted via Omniture criterion allows you to create segments based on contacts who converted via an Omniture segment.

Note: The Omniture connection must be enabled in order to create segments based on contacts who converted via an Omniture segment. For more information on setting up the Omniture connection, see Omniture Connection.

To create a segment based on contacts who converted via an Omniture segment:

Procedure

  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Email.
  5. Click Converted via Omniture.
  6. In the first pull-down menu, select one of the following:
    • Delivery
    • Delivery Group
    • Message
  7. Based on what you selected in the previous step, click either Add A Delivery, Add A Delivery Group or Add Message.
  8. Based on what you selected in the previous step, click in the row associated with either a delivery, delivery group, or message.
    Note: Segments containing criteria in which a delivery group has been selected will be updated every 24 hours or when saving, refreshing, or sending to the segment.
    Note:

    If a custom delivery group is selected in a criterion and the delivery group contains more than 20,000 deliveries, an error will be shown. You will not be able to get contact counts for the criterion, the rule it is inside of, or the segment.

    Segment Delivery Group Limit Error

    There is also a limit of 100,000 deliveries per segment. If each criteria in a segment contains a custom delivery group with less than 20,000 deliveries, but the segment as a whole contains more than 100,000 deliveries, an error will be shown. These errors does not apply to the three default delivery groups (All Deliveries, Marketing Deliveries, and Transactional Deliveries).

    For more information on fixing invalid segments, see Fix Invalid Segments.

  9. Click Select.
  10. In the second pull-down menu (after the text with Omniture segment named), select an Omniture segment.
  11. In the third pull down menu (after the text and product name), select one of the following:
    • Starts With
    • Does Not Start With
    • Contains
    • Does Not Contain
    • Is
    • Is Not
  12. Enter a numerical or text value in the text box.
    Tip: Click Add to add multiple values.
  13. Click Add Criteria if you want to add another criteria.