Create A Segment Of Contacts Who Clicked Specific Links In An Email You Sent Them

About this task

The Specific Link Clicks criterion allows you to create segments of contacts who clicked on specific links in an email you sent them.

To create a segment of contacts who clicked on specific links in an email you sent them:

Procedure

  1. Go to Contacts > Segments.
  2. To
    • Create a new segment, click Create New Segment.
    • Edit an existing segment, click the pencil icon Edit Segment in the row associated with the segment you want to edit.
  3. Click Add Rule.
    If you want to add this criterion to an existing rule, skip this step.
  4. Click Email.
  5. Click Specific Link Clicks.
  6. In the first pull-down menu, select one of the following:
    • Clicked
    • Did Not Click
  7. In the second pull-down menu, select one of the following:
    • Delivery
    • Delivery Group
    • Message
    • All Messages
  8. If you selected Delivery, Delivery Group, or Message in the previous step: Click Add A Delivery, Add A Delivery Group, or Add Message.
  9. If you selected Delivery, Delivery Group, or Message: Click in the row associated with a delivery, delivery group, or message.
  10. If you selected Delivery, Delivery Group, or Message): Click Select.
  11. In the second pull-down menu, select one of the following:
    • On a Specific Link
    • On a Link Containing
  12. If you selected On a Specific Link: Click Add A Link.
  13. If you selected On a Specific Link: Click in the row associated with a link.
  14. If you selected On a Specific Link: Click Select.
    1. Click Add to select additional links.
  15. If you selected On a Link Containing: Add a value in the Enter a value text box.
    The value will be matched to the link in this order:
    1. Title
    2. Image- First the alternate text, or if there is no alternate text, the @href for the image.
    3. Link text
    4. @href

    The search will look for text within categories. If there is content within a category, the search will stop, even if there is not a match. For example, if there is no text for Title, Image will be searched next. If there is content for the Image category, the search will stop and not search the Link text and Href categories. 

    <a title="This is a title" img src="example.png" alt="img alt text" href="https://example.com"> This is link text.</a>
  16. Click Add Criteria if you want to add another criteria.