Add Contacts Or Domains To Suppression Lists

The suppression list in your account consists of email addresses or domains that can not be added to your sub-accounts and cannot receive marketing emails from your sub-accounts.

About this task

There are various reasons why you might need to exclude certain email addresses or domains from being added to your sub-accounts, with the most common being to honor the request of people who have opted-out of receiving marketing emails from your sub-accounts.

The most easily realized benefit of using the suppression list is improved sender and delivery ratings for your sub-accounts. For example, lets say you have a suppression list that consists of email addresses that have continually bounced and email addresses that have opted-out from receiving marketing emails from your sub-accounts. Because these email addresses are on the suppression list, they can no longer receive marketing emails from your sub-accounts. Because they are no longer receiving your sub-account's marketing emails, there will be a decrease in bounced messages and complaints generated by angry people who do not want to receive marketing emails from your sub-accounts. A decrease in bounces and complaints means an increase in both sender and delivery ratings for your sub-accounts! Additionally, having these email addresses on the suppression list ensures that they will not receive marketing emails from your sub-accounts, even if they are accidentally added to one of your sub-account's accounts via a contact add or a list import.

Procedure

To add an email address to the suppression list:

  1. Go to Settings > Platform Settings > Suppression List.
  2. Click the Add Email Addresses.
  3. Type the email address(es) you want to suppress in the text box.
    If you are adding multiple email addresses, separate the email addresses using commas.
  4. Click Add.

To add a domain to the suppression list:

  1. Go to Settings > Platform Settings > Suppression List.
  2. Click the Add Email Addresses.
  3. Type the domain(s) you want to suppress in the text box.
    If you are adding multiple domains, separate the domain names using commas.
    Note: You can only add top-level domains to the suppression list.
  4. Click Add.