Delivery Rate To A Domain Over Time Report

The Delivery Rate To A Domain Over Time report allows you to view the delivery rate overtime to a specific domain. You can use this report to spot things like changes in message content negatively effecting your delivery rate to a specific domain.

To view this report, go to Reports > Legacy Reports and click Delivery Rate To A Domain Over Time.

Warning: The reports available on the Legacy Reports dashboard currently exclude transactional and single contact deliveries.

Metrics Shown:

Metric Description Why It's Useful
Sent
The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

The emails sent metric is important to know for two main reasons. First, you need to know the number of emails sent for the purpose of making sure you don't exceed the number of emails allocated for your account. Second, the emails sent metric is the starting point for evaluating how many of your emails actually got delivered.

Delivery Rate

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total emails that were sent. DMA/EEC equivalent: Accepted Rate

The delivery rate metric is important because it represents the first step in determining the success of your email marketing efforts. In order for contacts to open, click, and eventually convert, they first have to receive an email from you.