Delivery Rate By List Or Segment Report

The Delivery Rate By List Or Segment report allows you to compare the delivery rate across domains for specific lists and segments.

To view this report, go to Reports > Legacy Reports and click Delivery Rate By List Or Segment.

Warning: The reports available on the Legacy Reports dashboard currently exclude transactional and single contact deliveries.

Metrics Shown:

Metric Description Why It's Useful
Delivery Rate

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total emails that were sent. DMA/EEC equivalent: Accepted Rate

The delivery rate metric is important because it represents the first step in determining the success of your email marketing efforts. In order for contacts to open, click, and eventually convert, they first have to receive an email from you.