Complaints From ISP Feedback Loops Report

The Complaints From ISP Feedback Loops report allows you see number of complaints per ISP you have received over a given time period.

To view this report, go to Reports > Legacy Reports and click Complaints From ISP Feedback Loops Report.

Note: The date/time shown for the complaints on this report are based on when the complaints where received from ISP feedback loops, and not on when the delivery that caused the complaint was made.

Metrics Shown:

Metric Description Why It's Useful
From Complaint (email) The Complaint (From Complaint) metric represents the total number of contacts that were lost (made inactive) by complaining via either an ISP feedback loop, or the application's complaint system.

The Complaint (From Complaint) metric is important because it clarifies why you are losing contacts. If a contact is unsubscribed because they complained via their ISP or via the application, this tells you that either you are sending to the wrong people, or sending the wrong content. Unlike bounces, which are the result of technical errors sent back from the receiving mail server, a contact actually has to complain via their ISP or via the application.