Contact Gains/Losses Report

The Contact Gains/Losses report displays the metrics related to the number of contacts added or lost in a given period.

To access the report, select Reports > Contact Gains/Losses. To select a specific time range, use the time picker in the top-right corner. You can then click the Export button to download the report as a CSV file.
Note: By default, the report displays metrics for the current week. The time zone that you set under Settings determines the end of day count.

Report Metrics

The following metrics are provided in the Contact Gains/Losses report:

Metric Details
Contact Gain Contacts count as gained when they are added with an active status of Onboarding or Active. Existing contacts also show up in the contact gain metric when their status is updated to Onboarding or Active.
Contact Loss Contacts count as lost when their status changes from an active status (Onboarding or Active) to an inactive status (Transactional, Unconfirmed, Unsubscribed, Bounced, FTAF). Contacts that are deleted and have an active status (Onboarding or Active) also count as lost.
Total Contacts The total number of contacts, gained and lost, at the start of the first date and at the end of the last date of the period you selected. The time zone that you set under Settings determines the end of day count. If your number is positive, you have an increased number of contacts. If you have an active campaign for new subscribers, you may see a larger than usual increase between the first and second numbers.
Change Rate The difference of the number of contacts at the beginning and at the end of the selected period, divided by the original contact count.
Net Change The difference between the contact gains and contact losses for the selected period. This number can be positive or negative. The up arrow shows gained contacts and the down arrow shows contact losses. If you recently imported a large number of contacts, you can use this metric to troubleshoot. For example, if you imported 100,000 contacts but your net change is only 5,000 contacts, you had many contact losses during the selected period. Your next step would be to investigate if there was an issue with the health of your imported list.
End of Day Total The number of contacts, gained and lost, at the end of a given day.

Gains and Losses Overview

This section of the report offers a quick glance at the metrics that are related to counts.

Gains and Losses Chart

This section of the report uses a chart to display the number of contact gains and losses during the selected period. The line shows the net change: the difference between the gains and losses, per day.

Gains and Losses Table

This section of the report provides a data table showing the number of contacts you have at the end of the day on each day of the selected period. The table also shows the gains, losses, net change, and change rate during that period. The table allows you to recognize patterns in contact gains and losses, such as when your site had the greatest increase in contact losses. Reviewing the gains and losses table can help you plan future marketing campaigns.