SMS Or MMS Message Overview Page

The overview page for an SMS or MMS message contains high-level metrics for the message, a preview of the message, information about any delivery groups the message is associated with, and all deliveries of the message. You can also edit, delete, or schedule an SMS or MMS message from this page.

Message Metrics

The gray bar at the top of the SMS Message Overview page lets you view the high-level metrics for the SMS message. Each metric shown is described below:

Overview Metrics For An SMS Message
Metric Description Why It's Useful
Single Recipients (SMS)

The Single Recipients (SMS) metric represents the count of recipients receiving a single SMS message. You can compare this metric with the Multi-Part Recipients (SMS) metric to find out the Total Recipients (SMS) metric.

SMS Total Recipients minus SMS Multi-Part Recipients = SMS Single Recipients

Multi-Part Recipients (SMS)

The Multi-Part Recipients (SMS) metric displays the number of recipients who were sent an SMS message that was split in to multiple parts due to the message content exceeding the 160 character limit. Each message split will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Recipients minus SMS Single Recipients = SMS Multi-Part Recipients

Multi-Part Messages (SMS)

The Multi-Part Messages (SMS) metric displays the number of SMS messages that exceeded the 160 character limit and were split in to multiple parts. Each part the message is split in to will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Sent minus SMS Single Recipients = SMS Multi-Part Messages

Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

SMS Delivered + SMS Undeliverable = SMS Total Sent

Delivery Rate (SMS)

The Delivery Rate (SMS) metric represents the percentage of SMS messages that were successfully delivered.

(SMS Delivered / SMS Total Sent) * 100 = SMS Delivery Rate

Delivered (SMS)

The Delivered (SMS) metric represents the total number of SMS messages that were successfully delivered.

SMS Total Sent minus SMS Undeliverable = SMS Delivered

Undeliverable Rate (SMS)

The Undeliverable Rate (SMS) metric represents the percentage of SMS messages that were not delivered.

(SMS Undeliverable / SMS Total Sent) * 100 = SMS Undeliverable Rate

Undeliverable (SMS)

The Undeliverable (SMS) metric represents the number of sent SMS messages that were not delivered.

SMS Total Sent minus SMS Delivered = SMS Undeliverable

Incoming Rate (SMS)
The Incoming Rate (SMS) metric represents the percentage replies recorded for an SMS message.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies.

(SMS Incoming / SMS Total Sent) * 100 = SMS Incoming Rate

Incoming (SMS)
The Incoming (SMS) metric represents the total number of times contacts replied to an SMS message you sent them.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies.

The Incoming (SMS) metric is a total of the number of times contacts replied to an SMS message you sent them.

Associated Delivery Groups

In the Associated Delivery Groups section, you can view which delivery groups the SMS message has been added to.

Deliveries Of This Message

The Deliveries Of This Message section lets you see all of the deliveries associated with a particular SMS or MMS message.

SMS Message deliveries

You can view the following metrics:

Metric Description Why It's Useful
Status The Status column indicates the state of an SMS delivery. Each status is described below:
  • Sent: The Sent status represents SMS deliveries that have been successfully sent.
  • Sending: The Sending status represents SMS deliveries that are in the process of being sent.
  • Skipped
  • Unsent
  • Archived
N/A
Send Date The Send Date column contains the actual date and time the SMS delivery was sent. N/A
Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

SMS Delivered + SMS Undeliverable = SMS Total Sent

Total Recipients (SMS)

The Total Recipients (SMS) metric represents the total count of recipients who received an SMS message.

SMS Single Recipients + SMS Multi-Part Recipients = SMS Total Recipients

Total Clicks (SMS)

The Total Clicks (SMS) metric represents the total number of times links contained in an SMS message were clicked.

N/A
Unique Clicks (SMS)
The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message. A unique click is recorded the first time a contact clicks any link contained in an SMS you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded.
Note: The Unique Clicks (SMS) metric if not the same as the Total Clicks (SMS) metric. For more information on the Total Clicks (SMS) metric and how it is calculated, see SMS Total Clicks Metric.

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message.

Multi-Part Messages (SMS)

The Multi-Part Messages (SMS) metric displays the number of SMS messages that exceeded the 160 character limit and were split in to multiple parts. Each part the message is split in to will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Sent minus SMS Single Recipients = SMS Multi-Part Messages

Incoming (SMS)
The Incoming (SMS) metric represents the total number of times contacts replied to an SMS message you sent them.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies.

The Incoming (SMS) metric is a total of the number of times contacts replied to an SMS message you sent them.