Individual URLs Clicked (Legacy)

The Clicks tab includes detailed information for each URL clicked in a message.

Important: This help topic does not apply to any New Reports. If you're using Bronto's latest report format, please refer to the help topics for new reports.

For each URL that is clicked in a message, you can view metrics about the URL on the detailed clicks report page when viewing a message, delivery group, workflow, or AMR report. This includes the display name of the URL (the text between the anchor tags), the full URL, the total number of times the URL was clicked, and the number of clicks.

Adding Contacts From A Report To A List
Metric Description Why It's Useful
Percent Of Total Clicks

The percent of total clicks metric represents the percentage of times a specific link was clicked, compared to the total number of clicks recorded for the message, delivery, A/B split test, automated message rule, or delivery group.

The percent of total clicks metric is important because it highlights the effectiveness of a particular link used in your message, delivery, A/B split test, automated message rule, or delivery group.

Tip:
You can pass in an entire link via a field tag or API message tag. For example, you could pass in:
<a href="%%sometag%%">My Site</a>
This link will be tracked. When viewing a click report for the message or delivery, the links created using field tags or API message tags (and their associated metrics) will appear in the grid showing link level metrics as All Dynamic Links.
Dynamic Link Tracking