Individual URLs Clicked (Legacy)

The Clicks tab includes detailed information for each URL clicked in a message.

Important: This help topic does not apply to any New Reports. If you're using Bronto's latest report format, please refer to the help topics for new reports.

For each URL that is clicked in a message, you can view metrics about the URL on the detailed clicks report page when viewing a message, delivery group, workflow, or AMR report. This includes the display name of the URL (the text between the anchor tags), the full URL, the total number of times the URL was clicked, and the number of clicks.


Metric	Description	Why It's Useful
Total Clicks Per Link	The total clicks per link metric represents the total number of times a specific link was clicked in a particular message, delivery, A/B split test, automated message rule, or delivery group. If a contact clicks link A in your message 10 times, then 10 clicks would be recorded for that particular link.	The total clicks per link metric is important because it represents a level of contact engagement beyond just opens and highlights the effectiveness of specific links.
Percent Of Total Clicks	The percent of total clicks metric represents the percentage of times a specific link was clicked, compared to the total number of clicks recorded for the message, delivery, A/B split test, automated message rule, or delivery group.	The percent of total clicks metric is important because it highlights the effectiveness of a particular link used in your message, delivery, A/B split test, automated message rule, or delivery group.
Clicks Per Link	The clicks per link metric is a link centric metric that represents the clicks (unique clicks) recorded for a link contained in a particular message, delivery, A/B split test, automated message rule, or delivery group. This metric can be viewed in the table at the bottom of detailed click reports for a message, delivery, automated message rule, A/B split test, or delivery group. A click per link is recorded the first time a link is clicked. If a link is clicked 9 times, 1 click per link will be recorded for that link. If 5 different links are each clicked 10 times, then 1 click will be recorded for each of the 5 links.	The clicks per link metric is important because it can provide some clarification to both the total clicks metric and the total clicks per link metric. For example, let's say for some reason a contact clicks a link 100 times. Those 100 clicks will show up in the total clicks metric, as well as the total clicks per link metric for that link. Be careful, however, as this may be a bit misleading. Let's say this was the only contact who clicked on this link. Sure there are a 100 total clicks and 100 total clicks per link, but it's all from the same contact! If you were to look at the clicks per link for the link, you would be able to spot this because the clicks per link would show only 1.

Tip:

You can pass in an entire link via a field tag or API message tag. For example, you could pass in:

<a href="%%sometag%%">My Site</a>

This link will be tracked. When viewing a click report for the message or delivery, the links created using field tags or API message tags (and their associated metrics) will appear in the grid showing link level metrics as All Dynamic Links.