SMS Message Report Overview Metrics

Below is a list of each metric shown on the overview page of an SMS message report, along with a description of what each metric represents.

Metric Description Calculation
Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

SMS Delivered + SMS Undeliverable = SMS Total Sent

Total Recipients (SMS)

The Total Recipients (SMS) metric represents the total count of recipients who received an SMS message.

SMS Single Recipients + SMS Multi-Part Recipients = SMS Total Recipients

Single Recipients (SMS)

The Single Recipients (SMS) metric represents the count of recipients receiving a single SMS message. You can compare this metric with the Multi-Part Recipients (SMS) metric to find out the Total Recipients (SMS) metric.

SMS Total Recipients minus SMS Multi-Part Recipients = SMS Single Recipients

Multi-Part Recipients (SMS)

The Multi-Part Recipients (SMS) metric displays the number of recipients who were sent an SMS message that was split in to multiple parts due to the message content exceeding the 160 character limit. Each message split will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Recipients minus SMS Single Recipients = SMS Multi-Part Recipients

Multi-Part Messages (SMS)

The Multi-Part Messages (SMS) metric displays the number of SMS messages that exceeded the 160 character limit and were split in to multiple parts. Each part the message is split in to will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.

SMS Total Sent minus SMS Single Recipients = SMS Multi-Part Messages

Delivery Rate (SMS)

The Delivery Rate (SMS) metric represents the percentage of SMS messages that were successfully delivered.

(SMS Delivered / SMS Total Sent) * 100 = SMS Delivery Rate

Delivered (SMS)

The Delivered (SMS) metric represents the total number of SMS messages that were successfully delivered.

SMS Total Sent minus SMS Undeliverable = SMS Delivered

Click Rate (SMS)

The Click Rate (SMS) metric represents the percentage of clicks that were recorded for an SMS message. The Click Rate (SMS) metric gives you an indication of how effective the SMS you sent was at getting contacts to click the links contained therein.

(SMS Clicks / SMS Total Sent) * 100 = SMS Click Rate

Total Clicks (SMS)

The Total Clicks (SMS) metric represents the total number of times links contained in an SMS message were clicked.

N/A
Revenue The amount of revenue that is generated from orders that are related to the SMS message the contact clicked through. n/a
Conversion Rate Based on the number of contacts who clicked through a message, the percentage of which then made a purchase within the defined attribution window. Number of clicks / conversions
Conversions The raw number of orders that were placed as a result of clicking through an SMS message within the defined attribution window. n/a
Orders The raw number of orders that were placed as a result of clicking through an SMS message. n/a