Report: Sharing Metrics (legacy)

The Sharing tab on reports displays detailed metrics about message sharing.

Important: This help topic does not apply to any New Reports. If you're using Bronto's latest report format, please refer to the help topics for new reports.
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Below is a list of all the metrics shown on a detailed sharing report with a description of what each metric represents.

Metric Description Why It's Useful
Forwards To A Friend
The forwards to a friend metric represents the total number of times a contact forwarded an email you sent them using the forward to a friend link.
Tip: For more information on adding a forward to a friend link to your message, see Insert A Link To A Webform Using The WYSIWYG Editor. For more information on forward to a friend webforms, see Types of Webforms.

The forwards to a friend metric is important because it highlights both contact engagement, and the effectiveness of the email you sent. If a contact makes the effort to use the forward to a friend link, most of the time it means they found the email you sent them compelling enough to forward it to a friend.

Contacts Who Shared (email)
The contacts who shared metric represents the number of contacts who used the social sharing links contained in the email. For example,
  • Contact A clicks the Facebook sharing link
  • Contact B clicks the Twitter and LinkedIn sharing links
  • Contact C clicks the Facebook and Twitter sharing links
Then 3 is recorded for the Contacts Who Shared metric.
Note: Forward to a friend URLs are not included in the total social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

The contacts who shared metric is important because it allows you to see how many contacts used at least 1 of the social sharing links contained in an email message you sent them.

Total Social Shares (email)
The total social shares metric represents the total number of times social sharing links contained in the email were clicked. For example, if one contact uses the Twitter social sharing link, and another contact uses the Facebook social sharing link, then 2 would be recorded for the total social shares.
Note: Forward to a friend URLs are not included in the total social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

The total social shares metric is important because it highlights both contact engagement and the effectiveness of the email you sent. If a contact takes the time to use the social sharing links, then most likely it means they found the email you sent them compelling enough to share it with one of their social networks.

Social Views (email)
The social views metric represents the total number of times an email shared via social sharing links was viewed.
Note: Views will be counted for anyone that views the email shared via social sharing links, not just contacts in your account. Forward to a friend URLs are not included in the social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

The social views metric is important because it allows you to see how effective the email you sent is after it has been shared via social sharing links. This metric can give you insight into the effectiveness of using social sharing links in your emails, as well as the effectiveness of your emails with an audience outside your contacts.