Bronto Cookies

Bronto uses cookies to collect information about your contacts in order to help you personalize marketing campaigns. In this topic we explain what each cookie is used for, the data that is collected by each cookie, and what the cookie duration is. Any information collected by the cookie that is stored in Bronto is retained based on Bronto's data retention policy for the type of data collected.

Platform Cookies

These are the cookies used by the Bronto platform. The only piece of contact data captured by (some of) these cookies is a contact identifier. This identifier is generated by Bronto and associated with the contact in Bronto's database. It is not a contact's email address or other PII.

These cookies can also collect information related to your account such as the Bronto-generated site identifier and the identifier for the delivery or message that was sent to the contact.


Cookie Indicator	Description	Data Collected	Cookie Duration
`bs_t_`	Cookie used by multiple tracking functions in Bronto.	A contact identifier, your Bronto site identifier, and the delivery identifier	20 years
`bs_t_bc_`	Session-specific cookie that is used with the super cookie. This cookie tells Bronto whether to attribute the data in the Super Cookie to the current conversion or whether the browser has been closed.	When browser is closed; no contact data is collected by the cookie	Expires at the end of the session
`du_`	Encrypted user-specific cookie that stores and is used with direct update.	Contact identifier	20 years
`tid_`	Used to associate a contact and email delivery in conversion reporting. There are two versions of the TID cookie: Version 3 is associated with messages sent before April 2016. Version 4 is associated with any message sent after April 2016.	Contact identifier, site identifier, list identifier, segment identifier, delivery identifier, message identifier, and delivery type.	Configurable
Legacy Conversion Tracking Encrypted String	Contains encrypted site ID and is only used when your account using Advanced Conversion Tracking. Note: If you use Order Service you do not use Advanced Conversion Tracking. You can check if Order Service is enabled by going to Settings > Platform Settings > Commerce. If Order Service is enabled, you will see the text Status: Order Service is enabled.	Site identifier	20 years

Bronto App Cookies

These cookies are used by apps that are developed by Bronto.

For information about cookies used by third-party applications, see their documentation.


Cookie Indicator	Description	Data Collected	Cookie Duration
`vib_`	Pop-Up Manager cookie that contains the number of visitor sessions anonymously. This is used to prevent showing a pop-up more than once per session.	Number of visits; no contact data is collected by the cookie	Variable; based on your Pop-Up Manager configuration
`vsb`	Pop-Up Manager cookie that contains the number of page views anonymously. This is used when determining whether to trigger a pop-up.	Number of page views; no contact data is collected by the cookie	Variable; based on your Pop-Up Manager configuration
`cib`	Pop-Up Manager cookie that contains the number of times a link was clicked. This is used when determining whether to trigger a pop-up.	Number of times a link was clicked; no contact data is collected by the cookie	Variable; based on your Pop-Up Manager configuration
`__bron_bar`	Browse Recovery or Recommendations Premium cookie that contains anonymous user ID and 10 most recently viewed products. This is used to help personalize recommendations.	Last 10 products viewed; no contact data is collected by the cookie	1 year
`b_pg_v`	Used to only send 1 site visit event per individual per day. This is used to update the Browse Recovery Last Visit Date field in Bronto.	Current time stamp; no contact data is collected by the cookie	1 day or less (expires at midnight on the current day)
`__bron_bas`	Browse Recovery or Recommendations Premium cookie used to identify the individual associated with browse activity. Used to prevent repeated sending of the same data for a contact to Bronto.	A unique contact identifier. This identifier is not PII but could be linked to Bronto contact information like a contact EID or email address.	1 year
`__bron_bac`	Browse Recovery or Recommendations Premium cookie that contains unique ID for registered email recipient. Used to prevent repeated sending of the same data for a contact to Bronto.	(SHA-512 hashed) external contact ID	1 year
`b_s_id`	User-specific cookie that stores the unique shopper ID for a shopper.	A unique identifier for a shopper.	20 years
`__b_ccc_id`	Cart Recovery cookie that contains a customer cart ID that can be associated with a user.	Encoded cart ID; no contact PII is collected by the cookie	24 hours