Segment Templates
Bronto provides templates you can use to quickly configure segments of your contacts.
Many of these templates are designed to be used with different workflow templates so that you can better target your marketing campaigns.
To use a segment template, simply copy the template then modify the copy as needed. This can be done on the main segments page by checking the box for the template, then clicking the Copy button. To edit the copy, click the pencil icon to the right of the segment template copy. When you edit your segment template you can adjust any of the existing criteria or add new rules and criteria.
The following table describes all of the Bronto-provided segment templates:
Template | Settings | Description |
---|---|---|
VIP Purchasers - Total Revenue $1,000+ |
|
This segment is designed to target contacts who have spent more than $1,000 on at least 2 items. By default, the template does not take into account when the orders were placed. If you want this taken into consideration, you can add the RFM Metrics Where Last Order Date criteria to refine the segment setting. A good strategy would be to use this segment template with the VIP Campaign Message workflow template in order to market to high spenders. See VIP Campaign Message Workflow Template for more information. |
VIP Purchasers - Total Orders 20+ |
|
This segment is designed to target contacts who have bought several products from you and can be used to market to these frequent purchasers. The segment does not take into account revenue or purchase date; you can add additional segment criteria if you want to refine the segment membership to a more narrow list of contacts. A good strategy would be to use this segment template with the VIP Campaign Message workflow template in order to market to high-volume purchasers. See VIP Campaign Message Workflow Template for more information. |
Orphaned Contacts |
|
This segment identifies contacts who are not on any of your lists. You can use this segment to take a deeper look at why some contacts might not be assigned to lists or you can use it with a workflow that attempts to engage orphaned contacts so they are moved onto a list based on their engagement. |
Non-Engaged Subscribers - No Opens in Last 50 Messages |
|
This segment identifies contacts who have not opened any of the last 50 messages you
have sent to them. You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information. |
Non-Engaged Subscribers - No Opens in Last 25 Messages |
|
This segment identifies contacts who have not opened any of the last 25 messages you
have sent to them. You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information. |
Non-Engaged Subscribers - No Activity for 6 Months |
|
This segment identifies contacts who have been sent messages but have not engaged with
any of them within the last six months. For this segment, lack of
engagement means the contact has not opened any messages or placed
any orders. These contacts must have been created at least 360 days
before the current day. You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information. |
Non-Engaged Subscribers - No Activity for 12 Months |
|
This segment identifies contacts who have been sent messages but have not engaged with
any of them within the last 12 months. For this segment, lack of
engagement means the contact has not opened any messages or placed
any orders. These contacts must have been created at least 360
days before the current day. You can use this template with the Non-Engaged Series workflow template in order to try to engage these contacts. See Non-Engaged Series Workflow Template for more information. |
New Subscribers - Within Last 7 Days |
|
This segment identifies contacts who have been added to Bronto within the past week.
You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information. |
New Subscribers - Within Last 30 Days |
|
This segment identifies contacts who have been added to Bronto within the past 30 days.
You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information. |
New Subscribers - Today |
|
This segment identifies contacts who were added to Bronto within the past 24 hours.
Once contacts pass the 24 hour mark they are immediately moved off
of this segment. You can use this template with any of the Welcome Message or Welcome Series workflow templates in order to quickly engage new contacts. A successful marketing strategy might involve using the three New Subscribers segments with a Welcome Series workflow in order to send a contact different messages as they move from segment to segment. See Welcome Message Workflow Template, Welcome Series Workflow Template, Welcome Message w/ Purchase History Check Workflow Template, or Welcome Message w/ Manage Preferences Workflow Template for more information. |
Never Purchased - 6 Months After Subscribing |
|
This segment targets contacts who have not made a purchase within the first six months
of being a contact. By default, this segment does not check for
other engagement metrics. You can use this template with the Never Purchased Series workflow template to encourage contacts to place their first order. See Never Purchased Series Workflow Template for more information. |
Never Purchased - 12 Months After Subscribing |
|
This segment targets contacts who have not made a purchase within the first year of
being a contact. By default, this segment does not check for other
engagement metrics. You can use this template with the Never Purchased Series workflow template to encourage contacts to place their first order. See Never Purchased Series Workflow Template for more information. |
Lapsed Purchaser - No Orders in 6 Months |
|
This segment targets contacts who placed an order but their last order was over six
months ago. By default, this segment does not check for other
engagement metrics. You can use this template with the Lapsed Purchaser Series workflow template to encourage contacts to place a new order. See Lapsed Purchaser Series Workflow Template for more information. |
Lapsed Purchaser - No Orders in 3 Months |
|
This segment targets contacts who placed an order but their last order was over three
months ago. By default, this segment does not check for other
engagement metrics. You can use this template with the Lapsed Purchaser Series workflow template to encourage contacts to place a new order. See Lapsed Purchaser Series Workflow Template for more information. |