Order Service: Contact Details Order Data

The Orders tab on the Contact Detail page allows you to view the following information about a contact:

Tip: To get to the Contact Details page for a contact, go to Contacts > Search, search for your contacts, and then click on the email address of the contact you want to view data/metrics for.

The gray bar at the top of the page contains the following metrics and data:

Data Description
First Order The First Order Date represents the date of the first order recorded for the contact.
Last Order The Last Order Date represents the date of the most recent order recorded for the contact.
Last Order Total The Last Order Total represents the amount of revenue recorded for the most recent order.
Total Revenue

The Total Revenue metric represents the total amount of revenue tracked. It is a sum of the Email Revenue and Other Revenue metrics.

Total Orders

The Total Orders metric represents the total number of orders tracked in your account. It is a sum of the Email Orders and Other Orders metrics.

Average Order Revenue The Average Order Revenue metric represents the average amount of revenue recorded for the contact when they place an order.
Tip: You can dynamically add RFM data to messages using RFM data field tags. For more information on using RFM data field tags, see RFM Field Tags

The table contains the following metrics and data:

Column Name Description Why It's Useful
Order Id The order ID represents the unique identifier for a particular order. The order ID is the unique identifier for an order. This ID is often used to sync this data with another system.
Customer Order Id The order Id given to the customer N/A
Message The name of the message the order is associated with. N/A
Order Date The date the order was placed. N/A
Creation Date The date and time the order was recorded. N/A
Contact The email address of the contact the order is associated with. N/A
Tax Amount The tax amount passed in for the order. N/A
Discount Amount The discount amount passed in for the order. N/A
Subtotal The subtotal passed in for the order. N/A
Shipping Amount The shipping amount passed in for the order. N/A
Grand Total The grand total passed in for the order. N/A
Tip: For more information on passing orders into the application, see Configuring Order Data Settings.
Tip: For more information on creating segments based on order and RFM metrics, see Create A Segment Based On Order Data Stored For Contacts and Create Segments Based On Contact RFM Metrics.