Contact Details Order Data

The Orders tab on the Contact Details page allows you to view the following information about a contact:

Tip: To get to the Contact Details page for a contact, go to Contacts > Search, search for your contacts, and then click on the email address of the contact you want to view data/metrics for.

The gray bar at the top of the page contains the following metrics and data:

Data Description
First Order The First Order Date represents the date of the first order recorded for the contact.
Last Order The Last Order Date represents the date of the most recent order recorded for the contact.
Last Order Total The Last Order Total represents the amount of revenue recorded for the most recent order.
Total Revenue

The Total Revenue metric represents the total amount of revenue tracked. It is a sum of the Email Revenue and Other Revenue metrics.

Total Orders

The Total Orders metric represents the total number of orders tracked in your account. It is a sum of the Email Orders and Other Orders metrics.

Average Order Revenue The Average Order Revenue metric represents the average amount of revenue recorded for the contact when they place an order.
Tip: You can dynamically add RFM data to messages using RFM data field tags. For more information on using RFM data field tags, see RFM Field Tags

The table contains the following metrics and data:

Column Name Description Why It's Useful
Order ID / SKU The order ID represents the unique identifier for a particular order. SKU IDs represent the IDs for individual products that make up an order. Orders are not required to have SKU IDs associated with them. If the Order has one SKU ID associated with it, there will be a backslash between the order ID and the SKU ID, with the order ID appearing on the left. If the order contains more than one SKU ID, there will be an arrow to the left of the order ID that you can click to drill-down and view the SKU IDs for the order. The order ID and SKU ID are the unique identifiers for orders and products. These IDs are often used to sync this data with another system.
Name The name passed in for an order or product SKU. You are not required to pass in a name for orders or SKUs. Passing in a name for an order and a SKU allows you to apply a human readable label to an order and a SKU.
Category The category passed in for the order or product SKU. You are not required to pass in a category for orders or SKUs. Passing in a category for orders and product SKUs allows you to group orders ans SKUs together using a human readable label.
Description The description passed in for the order or product SKU. You are not required to pass in a description for orders or SKUs Passing in a description for orders and product SKUs allows you to attach a human readable description that provides additional detail beyond name and category.
Quantity The total number of products purchased per order and SKU ID. For an order, the quantity represents the number of products purchased in the order. If there is only one product SKU ID for the order, the quantity will represent the total number times that specific product was purchased in the order. If the order contains multiple product SKU IDs, you can drill-down to each SKU ID to see the total number of products purchased for each SKU ID. If a contact purchases more than one of a specific product, you will see the number purchased and the unit price for the product. For example, 3 @ $10.00. SKU IDs usually correspond to a product. In an order, if a contact purchases more than one of a given product, you can easily scroll down to the SKU ID to view how many of that particular product the contact purchased.
Revenue The total revenue per order and product SKU. Tracking revenue allows you to see the monetary impact of your marketing efforts.
Date/Time The date and time the order was recorded. Knowing when an order was placed is important for reporting and segmenting purposes. For example, you can use this data to send an email to all contacts who placed an order in the past month.
Message The message the order resulted from. If you click on the name of the message, you will be taken to the Message Overview page for that message. Knowing which message an order resulted from allows you to analyze the effectiveness of the message.
Tip: For more information on passing orders into the application, see Configuring Order Data Settings in help.
Tip: For more information on creating segments based on order and RFM metrics, see Create A Segment Based On Order Data Stored For Contacts and Create Segments Based On Contact RFM Metrics.