List General Information

In the basic information section, you can see the following information about a list:

  • External Name: The external name is the name that will appear to your contacts if you make this list visible on a webform.
  • Description: Displays the description provided when the list was created.
  • Created: Displays the date the list was created.
  • Last Modified: Displays the last time the list was modified. A list is modified when a contacts move on/off the list, or when you change some information about the list (name, description, etc.)
  • Permissions: Displays the modifications you can make to the list. How you can modify a list depends on your user permissions.

    For more information on list level user permissions, see Allow A User To Create, Edit, View, And Deliver To Lists.

  • Last Delivery Sent To This List: Displays metrics and information for the last email delivery sent to the list. You can see the following metrics about the delivery:
    Metric Description Why It's Useful
    Open Rate

    The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered. DMA/EEC equivalent: Render Rate The calculation does not take into account the send history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a date prior to the start of the report are included in the calculation. For example, a message was sent 100 times a previous day and 100 times on a date within the report range. The message is opened 125 times within the report range. In this case, the Open Rate on the report is 125% because the message was opened more times than it was sent.

    The open rate is important because it represents the first level of contact engagement. The open rate lets you see out of all the contacts who received the email you sent, who actually took the time to open it. You can use the open rate to gauge the effectiveness of your from name, from address, and subject line.

    Click Rate

    The click rate represents the number of unique clicks that were recorded, as compared to the number of unique opens recorded. DMA/EEC equivalent: Click to Open Rate (CTO) The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the start of the report are included in the calculation. For example, a contact may have opened a message on a previous day, but clicked on the message on a day within the report range.

    The click rate is important because it represents the second level of contact engagement. The click rate gives you an indication of how effective the email you sent was at getting contacts to click the links contained therein. The click rate can also give you an idea of how effective the placement and design of your calls to action are.

    Conversion Rate

    The conversion rate represents the percentage of conversions made, as compared to the number of clicks recorded. The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the starting date of the report are included in the calculation. For example, a contact may have clicked on a message on a previous day, but converted on a day within the report range.

    The conversion rate metric is important because it indicates how effective the email you sent was at getting your contacts to perform an action. Whether it's making a purchase or downloading a white paper, the goal of email marketing is to compel your contacts to perform an action.

    Tip: Click the message name to view a delivery report for the delivery. For more information on delivery reports, see Delivery Reports (Legacy).
  • Usage: Displays the number of deliveries that have been scheduled to send to this list in the last 30 days.
  • Contact Statistics And Sources: Displays the number of active contacts on the list and how the contacts were added to the list.
    Tip: Contacts with a status of Active are contacts that can receive emails from you.
    Contacts can be added:
Tip: The list ID can be obtained from the footer in the bottom right corner of the page. You will need the list ID when using the Direct Add feature. For more information on Direct Add, see Direct Add.